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For Companies At a Glance
- Tasks: Lead brand strategies and marketing campaigns to boost growth and customer engagement.
- Company: Join a top healthcare supplier making a difference in medical products.
- Benefits: Enjoy a competitive salary and the chance to work in a dynamic industry.
- Why this job: Be part of a mission-driven team that values innovation and collaboration.
- Qualifications: Bachelor’s degree in marketing or related field, with proven brand management experience.
- Other info: Opportunity to work closely with cross-functional teams and influence brand direction.
The predicted salary is between 31000 - 35000 £ per year.
A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives.
Key Responsibilities
- Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company's market position within the primary care sector.
- Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar.
- Product Positioning: Develop product positioning and messaging strategies that resonate with healthcare professionals and procurement teams.
- Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
- Stakeholder Collaboration: Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment.
- Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing brand guidelines.
- Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
- Performance Tracking: Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
- Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution.
- Group Collaboration: Build relationships and leverage synergies across the wider marketing community.
Requirements
- Bachelor’s degree in marketing, business, or a related field, or substantial suitable experience.
- Proven experience in brand management.
- Strong understanding of branding, marketing strategies, and digital engagement.
- Ability to analyse data and translate insights into actionable strategies.
- Excellent communication and project management skills.
- Experience managing budgets and working with cross-functional teams.
- Knowledge of regulatory considerations in healthcare marketing is a plus.
Brand Manager employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the healthcare sector, especially primary care. Understanding the specific challenges and trends in this field will help you demonstrate your knowledge during interviews and show how you can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the healthcare marketing space. Attend industry events or join relevant online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals for the Brand Manager position.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your success in brand management, as this will showcase your ability to drive growth and engagement.
✨Tip Number 4
Stay updated on the latest digital marketing trends and tools. Being knowledgeable about current technologies and strategies will not only enhance your application but also prepare you for discussions about innovative approaches to brand management.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing strategies. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the healthcare sector and your understanding of brand strategy. Mention specific examples of past successes in similar roles to illustrate your capabilities.
Showcase Analytical Skills: In your application, emphasise your ability to analyse data and translate insights into actionable strategies. Provide examples of how you've used market research to drive brand growth in previous positions.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively with various stakeholders.
How to prepare for a job interview at SF Recruitment
✨Showcase Your Brand Strategy Skills
Be prepared to discuss your previous experience in developing and executing brand strategies. Highlight specific examples where your strategies led to measurable growth or increased customer engagement, especially in the healthcare sector.
✨Demonstrate Marketing Campaign Expertise
Discuss your experience with planning and implementing marketing campaigns across various channels. Bring examples of successful campaigns you've managed, focusing on how you ensured consistency and alignment with brand guidelines.
✨Highlight Analytical Abilities
Prepare to talk about how you've used market research and customer insights to inform your branding decisions. Be ready to share specific instances where your analysis led to actionable strategies that benefited the brand.
✨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be sure to illustrate your ability to collaborate effectively. Share examples of how you've built relationships and leveraged synergies to achieve common goals in past roles.
