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- Tasks: Design customer journeys and lifecycle campaigns to enhance engagement.
- Company: Join a leading B2B tech firm with a dynamic marketing team.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Why this job: Shape CRM strategies from scratch and boost your career in a supportive environment.
- Qualifications: 2-3+ years in CRM or marketing automation; HubSpot experience preferred.
- Other info: This is a standalone role offering ownership and strategic impact.
The predicted salary is between 32000 - 48000 £ per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
CRM Specialist employer: SF Recruitment (Tech)
Contact Detail:
SF Recruitment (Tech) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Understand the importance of customer journey mapping. Be prepared to discuss how you've previously designed customer journeys and the impact they had on engagement and conversion rates.
✨Tip Number 3
Brush up on your data analysis skills. Being able to leverage data for performance optimisation is key in this role, so think about examples where you've used data to drive decisions in past positions.
✨Tip Number 4
Show your proactive nature by preparing ideas for potential CRM initiatives you could implement. This demonstrates your enthusiasm for the role and your ability to take ownership from day one.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing automation. Focus on specific achievements that demonstrate your ability to design customer journeys and improve engagement.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in building workflows and segmentation strategies.
Showcase Relevant Experience: When detailing your work history, emphasise your 2-3+ years of CRM or marketing automation experience. Include examples of successful campaigns you've executed and how they improved conversion rates.
Highlight Your Strategic Mindset: Demonstrate your proactive and organised approach by providing examples of how you've taken ownership of projects in the past. This will show that you're ready for a standalone role and can work independently.
How to prepare for a job interview at SF Recruitment (Tech)
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM systems, particularly HubSpot or similar platforms. Highlight specific projects where you designed customer journeys or implemented lifecycle campaigns, as this will demonstrate your hands-on expertise.
✨Understand the Company’s Needs
Research the company and its current CRM setup. Understand their target audience and how they engage with customers. This knowledge will allow you to tailor your responses and show how you can bring clarity and strategy to their CRM processes.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to customer journey planning or campaign execution. Practise articulating your thought process and decision-making skills, as this will showcase your strategic mindset.
✨Demonstrate Collaboration Skills
Since the role involves working closely with Sales and Marketing teams, be ready to discuss examples of how you've successfully collaborated in the past. Emphasise your ability to align different departments towards common goals, which is crucial for improving conversion and retention.
