At a Glance
- Tasks: Design customer journeys and lifecycle campaigns to enhance engagement.
- Company: Join a leading B2B tech firm with a dynamic marketing team.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Other info: This is a standalone role offering independence and strategic influence.
- Why this job: Shape CRM strategies from scratch and boost your career in a growing company.
- Qualifications: 2-3+ years in CRM or marketing automation; HubSpot experience preferred.
The predicted salary is between 32000 - 48000 £ per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist in Newcastle upon Tyne
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Understand the importance of customer journey mapping. Be prepared to discuss how you've previously designed customer journeys and the impact they had on engagement and conversion rates.
✨Tip Number 3
Showcase your ability to collaborate effectively with sales and marketing teams. Think of examples where your teamwork led to successful campaigns or improved processes, as this role requires strong interdepartmental communication.
✨Tip Number 4
Be proactive in demonstrating your strategic thinking. Prepare to discuss how you would approach building structured customer journeys and what metrics you would use to measure success in this role.
We think you need these skills to ace CRM Specialist in Newcastle upon Tyne
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities of a CRM Specialist. Familiarise yourself with customer journey planning, segmentation strategies, and lead scoring models as these are key aspects of the role.
Tailor Your CV:Highlight your relevant experience in CRM or marketing automation, especially if you've worked with tools like HubSpot. Use specific examples to demonstrate your understanding of customer journeys and campaign execution.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Discuss how your proactive and organised approach aligns with their needs, and mention any specific achievements that showcase your ability to improve engagement and conversion.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on structured customer journeys.
How to prepare for a job interview at SF Recruitment (Tech)
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM systems, particularly HubSpot or similar platforms. Highlight specific projects where you designed customer journeys or implemented lifecycle campaigns, as this will demonstrate your hands-on expertise.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journey planning. Be ready to explain how you would approach building structured customer journeys and improving engagement across the funnel, as this is a key responsibility of the role.
✨Collaboration is Key
Since the role involves working closely with Sales and Marketing teams, prepare examples of how you've successfully collaborated in the past. Discuss how you can align marketing strategies with sales goals to improve conversion and retention rates.
✨Data-Driven Decision Making
Emphasise your ability to leverage data for performance optimisation. Be ready to discuss how you've used data analytics in previous roles to drive CRM initiatives and improve campaign effectiveness.
