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- Tasks: Design customer journeys and improve engagement through strategic CRM initiatives.
- Company: Join a leading B2B tech company with a dynamic marketing team.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Why this job: Shape CRM from the ground up and grow your career in a supportive environment.
- Qualifications: 2-3+ years in CRM or marketing automation; HubSpot experience preferred.
- Other info: This is a standalone role offering ownership and strategic impact.
The predicted salary is between 32000 - 48000 £ per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
CRM Specialist employer: SF Recruitment (Tech)
Contact Detail:
SF Recruitment (Tech) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Understand the company's current CRM setup and think about how you would improve it. Prepare some ideas on segmentation strategies or customer journey enhancements that you could discuss during your interview.
✨Tip Number 3
Network with professionals in the B2B technology sector. Engaging with others in the field can provide insights into industry trends and challenges, which you can leverage to demonstrate your knowledge and enthusiasm for the role.
✨Tip Number 4
Be prepared to showcase your analytical skills. Think of examples where you've used data to drive decisions in previous roles, as this will be crucial for optimising customer journeys and improving engagement.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Specialist. Familiarise yourself with customer journey planning, segmentation strategies, and lead scoring models as these are key aspects of the role.
Tailor Your CV: Highlight your relevant experience in CRM or marketing automation, especially if you've worked with tools like HubSpot. Use specific examples to demonstrate your understanding of customer journeys and campaign execution.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your skills align with the company's needs. Mention your proactive approach and ability to work independently, as these traits are essential for this position.
Showcase Your Achievements: When detailing your previous roles, focus on quantifiable achievements related to CRM initiatives. For example, mention how your strategies improved engagement or conversion rates, as this will demonstrate your impact in previous positions.
How to prepare for a job interview at SF Recruitment (Tech)
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM systems, particularly HubSpot or similar platforms. Highlight specific projects where you designed customer journeys or implemented lifecycle campaigns, as this will demonstrate your hands-on expertise.
✨Understand the Company’s Needs
Research the company and its current CRM setup. Understand their target audience and how they engage with customers. This knowledge will allow you to tailor your responses and show how you can bring clarity and strategy to their CRM processes.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to customer journey planning or campaign execution. Practise articulating your thought process and decision-making skills, as this will showcase your strategic mindset.
✨Demonstrate Collaboration Skills
Since the role involves working closely with Sales and Marketing teams, be ready to discuss examples of how you've successfully collaborated in the past. Emphasise your ability to align different departments towards common goals, which is crucial for improving conversion and retention.
