At a Glance
- Tasks: Design customer journeys and lifecycle campaigns to enhance engagement.
- Company: Join a leading B2B tech firm making waves in the marketing world.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Other info: This is a standalone role with opportunities for personal growth.
- Why this job: Shape CRM strategies from scratch and boost your career in a dynamic environment.
- Qualifications: 2-3+ years in CRM or marketing automation; HubSpot experience preferred.
The predicted salary is between 32000 - 48000 € per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist in Stoke-on-Trent
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Network with professionals in the B2B technology sector. Attend industry events or join relevant online communities to connect with people who might provide insights or even refer you to opportunities within their companies.
✨Tip Number 3
Prepare to discuss your previous experiences in designing customer journeys and lifecycle campaigns. Be ready to share specific examples of how your strategies improved engagement and conversion rates in past roles.
✨Tip Number 4
Show your proactive nature by suggesting potential improvements or ideas for the company's current CRM setup during interviews. This demonstrates your strategic thinking and genuine interest in shaping their CRM processes.
We think you need these skills to ace CRM Specialist in Stoke-on-Trent
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities of a CRM Specialist. Familiarise yourself with customer journey planning, segmentation strategies, and marketing automation tools like HubSpot.
Tailor Your CV:Highlight your relevant experience in CRM or marketing automation. Focus on specific achievements that demonstrate your ability to design customer journeys and improve engagement. Use metrics to quantify your success where possible.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for CRM and your strategic mindset. Explain how your skills align with the company's goals and how you can contribute to building structured customer journeys.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are well-formatted and professional.
How to prepare for a job interview at SF Recruitment (Tech)
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM systems, particularly HubSpot or similar platforms. Highlight specific projects where you designed customer journeys or implemented lifecycle campaigns, as this will demonstrate your hands-on expertise.
✨Understand the Company’s Needs
Research the company and its current CRM setup. Understand their target audience and how they engage with customers. This knowledge will allow you to tailor your responses and show how you can bring clarity and strategy to their CRM processes.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to customer journey planning or campaign execution. Practise articulating your thought process and decision-making skills, as this will showcase your strategic mindset.
✨Demonstrate Collaboration Skills
Since the role involves working closely with Sales and Marketing teams, be ready to discuss examples of how you've successfully collaborated in the past. Emphasise your ability to align different departments towards common goals, which is crucial for improving conversion and retention.
