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- Tasks: Design customer journeys and improve engagement through strategic CRM initiatives.
- Company: Join a leading B2B tech company with a dynamic marketing team.
- Benefits: Enjoy a hybrid work model and competitive salary of £40,000.
- Why this job: Shape CRM from the ground up and grow your career in a supportive environment.
- Qualifications: 2-3+ years in CRM or marketing automation; HubSpot experience preferred.
- Other info: This is a standalone role ideal for proactive and organised individuals.
The predicted salary is between 32000 - 48000 £ per year.
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:- Design and implement customer journeys and lifecycle campaigns
- Build workflows, segmentation strategies, and lead scoring models
- Collaborate with Sales and Marketing to improve conversion and retention
- Launch in-life CRM initiatives and support Account-Based Marketing
- Leverage data to drive performance and optimisation
- 2-3+ years CRM or marketing automation experience (HubSpot or similar)
- Strong understanding of customer journey planning and campaign execution
- Comfortable working independently in a strategic, hands-on role
- Proactive, organised, and commercially minded
Apply now and reach out to the team!
CRM Specialist employer: SF Recruitment (Tech)
Contact Detail:
SF Recruitment (Tech) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like HubSpot. Having hands-on experience or certifications can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 2
Network with professionals in the B2B technology sector. Attend industry events or join relevant online communities to connect with people who might provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss your previous experiences in designing customer journeys and lifecycle campaigns. Be ready to share specific examples of how your strategies improved engagement and conversion rates.
✨Tip Number 4
Show your proactive nature by researching the company’s current CRM setup and thinking about potential improvements. This will demonstrate your initiative and strategic mindset during any discussions.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Specialist. Familiarise yourself with customer journey planning, segmentation strategies, and marketing automation tools like HubSpot.
Tailor Your CV: Highlight your relevant experience in CRM or marketing automation. Be specific about your achievements in previous roles, especially those that demonstrate your ability to design customer journeys and improve engagement.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for CRM and how your skills align with the company's needs. Mention specific examples of how you've successfully implemented CRM strategies in the past.
Showcase Your Data Skills: Since leveraging data is crucial for this role, include any experience you have with data analysis and performance optimisation. Highlight how you've used data to drive successful marketing campaigns.
How to prepare for a job interview at SF Recruitment (Tech)
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM systems, particularly HubSpot or similar platforms. Highlight specific projects where you designed customer journeys or implemented lifecycle campaigns, as this will demonstrate your hands-on expertise.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journey planning. Be ready to explain how you would approach building structured customer journeys and improving engagement across the funnel, as this is a key responsibility of the role.
✨Collaboration is Key
Since the role involves working closely with Sales and Marketing teams, prepare examples of how you've successfully collaborated in the past. Discuss how you can align marketing strategies with sales goals to improve conversion and retention rates.
✨Demonstrate Proactivity and Organisation
In a standalone role, being proactive and organised is crucial. Share instances where you took initiative in previous roles, managed multiple projects simultaneously, or improved processes. This will show that you're ready to take ownership and drive results.
