At a Glance
- Tasks: Lead media relations strategies and create compelling content to enhance brand reputation.
- Company: Dynamic company in Tamworth with a focus on innovative marketing and communications.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Join a supportive team and develop your career in a fast-paced environment.
- Why this job: Shape the company's media presence and make a real impact in the industry.
- Qualifications: Experience in media relations, strong copywriting skills, and ability to build relationships.
SF Partners are recruiting for a Senior Media Relations Manager for a business based in Tamworth. Office based, £35,000 - £38,000.
About the role: This exciting role reports directly to the Marketing Manager and sits within a dynamic in-house team responsible for delivering Marketing, Communications, and Design services across the group of companies. As a Senior Media Relations Executive, you will play a key role in supporting the group's communications strategy, working closely with the Media Relations Consultant and Marketing Manager. You will have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group's reputation and build its brand identity.
Main duties:
- Strategy and Planning
- Lead the development and implementation of proactive and reactive media relations plans aligning with the group-wide strategic marketing objectives.
- Oversee reputation management activities, including reputational risk monitoring and crisis-response planning.
- Provide guidance on media positioning, messaging, and emerging issues when needed.
- Content and Editorial Oversight
- Produce and oversee high-quality content for trade media in the industry, including thought-leadership articles, technical features, product releases, business updates, case studies, web stories, and award submissions.
- Act as editorial lead, ensuring accuracy, clarity, and alignment with brand tone of voice.
- Identify compelling stories from across the business and shape them into publishable media assets.
- Support media copywriting, submissions and pitches for multiple companies, covering a range of industry sectors including but not limited to the Group community support initiatives.
- Media Relationship Management
- Build and maintain strong relationships with key journalists, editors, and industry publications.
- Lead the pitching process to secure impactful high-value coverage across trade and digital media.
- Maintain and develop media lists, ensuring targeted outreach and effective segmentation.
- Press Office Leadership
- Manage the press office function, ensuring timely, accurate responses to media inquiries. Escalate sensitive issues appropriately and coordinate cross-departmental responses.
- Monitor media coverage and competitor activity, providing regular insights and recommendations.
- Cross Functional Collaboration
- Lead monthly planning meetings to align PR activity with business priorities.
- Work closely with internal teams to ensure consistent messaging across all channels.
- Support with proofreading and supplying copy for company literature, website content, and other collateral when necessary.
- Brand and Reputation Development
- Identify opportunities to publish positive, brand-enhancing content across industry platforms.
- Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
- Stay informed about industry trends, regulatory changes, and media developments to inform PR strategy.
Skills and Experience:
The successful candidate will have significant experience of working in a media relations role. Demonstrate a proficiency in copywriting with proven ability to produce quality content with a focus on products and feature material within trade media. Well organised, reliable and hardworking individual, able to work independently and as part of a team. Confident and able to form relationships with stakeholders both internally and externally and able to demonstrate strong verbal communications skills. Experience developing and maintaining relationships with Trade Media/Magazine Editors. Confidently demonstrates a strategic input, not just execution. Able to lead and take ownership of projects or campaigns from a media relations perspective. Proven experience to confidently develop, coordinate and execute a cross-channel communications plan. Self-motivated and enthusiastic to continuously improve knowledge and skills.
Senior Media Relations Exec in Tamworth employer: SF Partners
At SF Partners, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in our Tamworth office. As a Senior Media Relations Executive, you will benefit from competitive remuneration, professional development opportunities, and the chance to make a significant impact on our brand's reputation across industry media platforms. Join us to be part of a dynamic team where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Relations Exec in Tamworth
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best media relations work. Whether it's articles, press releases, or campaigns, having tangible examples can really impress potential employers.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like SF Partners, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Stay updated! Keep an eye on industry trends and news. Being knowledgeable about the latest developments will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Senior Media Relations Exec in Tamworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Media Relations Exec role. Highlight your media relations experience and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about media relations and how you can contribute to our team. Be sure to mention specific examples of your work that relate to the job description.
Showcase Your Writing Skills:As a media relations pro, your writing skills are key! Include samples of your best work, whether it's articles, press releases, or other content. We want to see your ability to create engaging and clear messaging.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at SF Partners
✨Know Your Media Landscape
Before the interview, research the key journalists and publications relevant to the industry. Understand their recent articles and how they align with the company's goals. This will show your potential employer that you’re proactive and knowledgeable about the media landscape.
✨Showcase Your Content Skills
Prepare examples of your previous work, especially any thought-leadership articles or press releases you've crafted. Be ready to discuss your writing process and how you ensure content aligns with brand tone and messaging. This will highlight your copywriting proficiency and attention to detail.
✨Demonstrate Strategic Thinking
Be prepared to discuss how you would develop and implement media relations strategies that align with business objectives. Think of specific scenarios where you successfully managed reputation or crisis communications, as this will illustrate your strategic input beyond just execution.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current media strategies and express genuine interest in their challenges. This will not only demonstrate your communication skills but also your enthusiasm for the role.
