At a Glance
- Tasks: Lead media relations strategies and create compelling content to enhance brand reputation.
- Company: Dynamic company in Tamworth with a focus on innovative marketing and communications.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Join a supportive team and develop your career in a fast-paced environment.
- Why this job: Shape the company's media presence and make a real impact in the industry.
- Qualifications: Proven media relations experience and strong copywriting skills required.
The predicted salary is between 35000 - 38000 £ per year.
SF Partners are recruiting for a Senior Media Relations Manager for a business based in Tamworth. Office based. £35,000 - £38,000.
About the role
This exciting role reports directly to the Marketing Manager and sits within a dynamic in-house team responsible for delivering Marketing, Communications, and Design services across the group of companies. As a Senior Media Relations Executive, you will play a key role in supporting the group’s communications strategy, working closely with the Media Relations Consultant and Marketing Manager. You'll have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group’s reputation and build its brand identity.
Main duties
- Strategy and Planning
- Lead the development and implementation of proactive and reactive media relations plans aligning with the group-wide strategic marketing objectives.
- Oversee reputation management activities, including reputational risk monitoring and crisis-response planning.
- Provide guidance on media positioning, messaging, and emerging issues when needed.
- Content and Editorial Oversight
- Produce and oversee high-quality content for trade media in the industry, including thought-leadership articles, technical features, product releases, business updates, case studies, web stories, and award submissions.
- Act as editorial lead, ensuring accuracy, clarity, and alignment with brand tone of voice.
- Identify compelling stories from across the business and shape them into publishable media assets.
- Support media copywriting, submissions and pitches for multiple companies, covering a range of industry sectors including but not limited to the Group community support initiatives.
- Media Relationship Management
- Build and maintain strong relationships with key journalists, editors, and industry publications.
- Lead the pitching process to secure impactful high-value coverage across trade and digital media.
- Maintain and develop media lists, ensuring targeted outreach and effective segmentation.
- Press Office Leadership
- Manage the press office function, ensuring timely, accurate responses to media inquiries.
- Escalate sensitive issues appropriately and coordinate cross-departmental responses.
- Monitor media coverage and competitor activity, providing regular insights and recommendations.
- Cross Functional Collaboration
- Lead monthly planning meetings to align PR activity with business priorities.
- Work closely with internal teams to ensure consistent messaging across all channels.
- Support with proofreading and supplying copy for company literature, website content, and other collateral when necessary.
- Brand and Reputation Development
- Identify opportunities to publish positive, brand-enhancing content across industry platforms.
- Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
- Stay informed about industry trends, regulatory changes, and media developments to inform PR strategy.
Skills and Experience
The successful candidate will have significant experience of working in a media relations role. Demonstrate a proficiency in copywriting with proven ability to produce quality content with a focus on products and feature material within trade media. Well organised, reliable and hardworking individual, able to work independently and as part of a team. Confident and able to form relationships with stakeholders both internally and externally and able to demonstrate strong verbal communications skills. Experience developing and maintaining relationships with Trade Media/Magazine Editors. Confidently demonstrates a strategic input, not just execution. Able to lead and take ownership of projects or campaigns from a media relations perspective. Proven experience to confidently develop, coordinate and execute a cross-channel communications plan. Self-motivated and enthusiastic to continuously improve knowledge and skills.
Senior Media Relations Exec in Stafford employer: SF Partners
SF Partners is an exceptional employer located in Tamworth, offering a vibrant work culture that fosters creativity and collaboration within a dynamic in-house team. With a competitive salary range of £35,000 - £38,000, employees benefit from opportunities for professional growth, a supportive environment for developing media relations strategies, and the chance to shape the company's brand identity across industry platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Relations Exec in Stafford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SF Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SF Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SF Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SF Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Relations Exec in Stafford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SF Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SF Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about SF Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SF Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SF Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SF Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
