At a Glance
- Tasks: Lead brand, marketing, and communications strategy to drive engagement and growth.
- Company: Purpose-led organisation in Rugby with a dynamic team culture.
- Benefits: Competitive salary, hybrid work, and opportunities for professional development.
- Other info: Exciting opportunity for growth in a high-performing team.
- Why this job: Join an influential role at Executive level and shape impactful marketing strategies.
- Qualifications: Proven leadership in marketing and communications with strong stakeholder management skills.
SF Partners are working with a business based in Rugby who are looking for an Associate Director of Brand, Marketing & Communications to join the team.
Location: Rugby - Hybrid
£73,000 - £85,000 plus benefits
Contract: Permanent | Full-time, 37.5 hours per week
We are recruiting for an Associate Director of Brand, Marketing & Communications to join an ambitious, purpose-led organisation at an exciting stage of its development.
Reporting directly to the CEO and sitting as part of the Executive Leadership Team, this is a highly influential role responsible for shaping and delivering the organisation's brand, marketing and communications strategy. You will lead a talented team and take strategic ownership of brand, marketing, digital, PR, communications and reputation, ensuring activity drives engagement, strengthens awareness and supports long-term organisational growth.
Key Responsibilities
- Lead the overall Brand, Marketing & Communications strategy
- Shape organisational strategy and advise Executive and Board-level stakeholders
- Lead brand, digital, PR and communications activity
- Develop high-impact, integrated marketing campaigns
- Drive audience acquisition, retention and engagement
- Protect and strengthen brand reputation
- Use data, CRM, digital platforms and insight to improve performance
- Lead, develop and inspire a high-performing team
- Manage budgets, governance, compliance and risk
About You
We're looking for an established senior marketing and communications leader with:
- Significant leadership experience across Marketing, Brand, Communications or PR
- A proven track record of developing strategy and delivering measurable results
- Experience managing complex brands and multiple audiences
- Strong digital, CRM and customer/supporter engagement experience
- Excellent stakeholder management and influencing skills
- Experience presenting to and influencing Executive teams and Boards
- Strong commercial and financial acumen
- Experience leading and developing high-performing teams
Experience within the charity, healthcare or not-for-profit sector would be advantageous but is not essential. This is an excellent opportunity for an ambitious and commercially minded marketing leader to join an organisation where you can have genuine influence at Executive level while leading a highly visible brand and communications function.
Associate Director of Brand, Marketing and Communications in Rugby employer: SF Partners
SF Partners is an exceptional employer, offering a dynamic work environment in Swadlincote, Derbyshire, where innovation and collaboration thrive. With a strong focus on professional development, employees are encouraged to grow their skills and advance their careers while being part of a high-performing team dedicated to driving success. The company values operational excellence and provides a competitive salary, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director of Brand, Marketing and Communications in Rugby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SF Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SF Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SF Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SF Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director of Brand, Marketing and Communications in Rugby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SF Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SF Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about SF Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SF Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SF Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SF Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
