At a Glance
- Tasks: Lead marketing strategy, manage budgets, and develop junior marketers in a dynamic robotics company.
- Company: Join an award-winning robotics firm in Birmingham with a focus on innovation.
- Benefits: Competitive salary, office-based role, and opportunities for professional growth.
- Other info: Work with AI tools and enjoy a vibrant team culture.
- Why this job: Shape the brand's identity and make a significant impact in the luxury market.
- Qualifications: Experience in US markets and luxury products, plus strong marketing skills.
The predicted salary is between 51750 - 63250 £ per year.
SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing.
Salary: 60,000 - 70,000
Office based. Ideally have worked within the US market and have luxury product experience.
THE ROLE
We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels include paid media, email, social, events and PR, SEO and content, with AI tools part of the team’s standard working practice.
WHAT YOU'LL OWN
- Own brand consistency - identity, guidelines and tone everywhere the brand appears.
- Plan and run events and PR - trade shows, press releases, media relations and coverage.
- Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team.
- Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER.
- Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets.
- Direct ad creative - concepts, hooks and structured creative testing.
- Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing.
- Run retention - keep depositors and customers engaged; reduce refunds and cancellations.
- Build and manage the AI workflows used for research, content, optimisation and reporting.
Head of Marketing employer: SF Partners
SF Partners is an exceptional employer, offering a dynamic and entrepreneurial work culture that prioritises employee development and impact. With ambitious growth plans and a commitment to investing in its people, this Private Equity backed business provides unique opportunities for career advancement, particularly for finance professionals looking to transition into leadership roles. The hybrid working model further enhances work-life balance, making it an attractive place for talented individuals to thrive.
