Head of Marketing in Birmingham

SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing. £60,000 - £70,000 Office based Ideally have worked within the US market and has luxury product experience. THE ROLE We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels: paid media, email, social, events and PR, SEO and content, with AI tools part of the team's standard working practice. WHAT YOU'LL OWN - Own brand consistency - identity, guidelines and tone everywhere the brand appears. - Plan and run events and PR - trade shows, press releases, media relations and coverage. - Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team. - Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER. - Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets. - Direct ad creative - concepts, hooks and structured creative testing. - Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing. - Run retention - keep depositors and customers engaged; reduce refunds and cancellations. - Build and manage the AI workflows used for research, content, optimisation and reporting. - Maintain the team's shared prompts and AI tool standards. - Manage visibility in AI search - content, entities and schema structured so AI assistants cite the brand. - Own measurement and reporting - GA4, Shopify, Klaviyo and ad platform data joined to explain results and guide spend. - Set the copy standard - clear, on-brand writing for ads, email, web and social. EDUCATION & EXPERIENCE - A strong degree (2:1 or above) in marketing, business or a related field - or equivalent experience - 8+ years in digital marketing for D2C or ecommerce brands - owning channels, budgets and revenue targets The qualifications and years above are a guide, not a gate - exceptional candidates who can demonstrate the same level of ability will always be considered. WHAT YOU'LL BRING - Google Ads - Search, Shopping / PMax and YouTube; keywords, feeds, bids and negatives - Lifecycle email design - segmented welcome, abandonment, post-purchase and win-back flows - AI content production - copy, images and video drafted with AI tools and edited to brand standard - Short-form video and UGC - 9:16 content for TikTok, Reels and Shorts; creator pipelines - Organic social and community management - channels grown and communities engaged - Influencer and creator partnerships - sourced, briefed and measured - SEO - keyword research, on-page optimisation and site structure - Conversion tracking - pixels, server-side events and UTM discipline implemented and audited - Shopify and CRO - storefront content, apps, A/B testing and conversion improvement NICE TO HAVE - Platform certifications - Google Ads / GA4, Meta Blueprint or Klaviyo Academy - CIM Diploma or an equivalent professional marketing qualification - Marketplace growth experience (Amazon Seller / Vendor Central) - Premium consumer hardware or considered-purchase category experience