Analytics Manager in Basingstoke

We are partnering with a large, well-established UK business investing significantly in data, digital transformation and marketing capability. Following substantial investment in its data platform, the organisation is seeking an experienced Analytics Manager to lead a growing analytics team and embed data-driven decision-making across the business.

This is an exciting opportunity to join at a pivotal stage in the company’s analytics journey, playing a crucial role in transforming how marketing insight influences commercial decisions. Please note, this is not a reporting-focused role. Instead, you will combine hands-on analysis with leadership, driving the business beyond dashboards towards meaningful commercial outcomes.

The Role

Reporting directly to senior marketing leadership, you will lead a small, high-performing team while remaining actively involved in analysis. You will work collaboratively with Marketing, Commercial, Digital, Finance and other key stakeholders across the organisation. The dedicated Business Intelligence function now manages data engineering, modelling and governance. This enables your team to focus exclusively on delivering insights that drive measurable business performance. Your time will be approximately split as follows:

• 60% hands-on data analysis
• 40% leadership and team development

Key Responsibilities

• Lead and develop a high-performing Marketing Analytics team, fostering a culture of commercial insight and collaboration.
• Deliver commercially focused analysis covering customer behaviour, marketing performance, promotions and revenue growth.
• Identify and recommend opportunities to improve customer engagement, commercial outcomes and marketing ROI.
• Build and maintain strong cross-functional relationships with Marketing, Commercial, Finance, Digital and Operations teams.
• Translate complex analytical findings into clear, actionable recommendations for senior stakeholders.
• Develop KPI frameworks, dashboards and performance reports that support effective business decision-making.
• Champion experimentation, test-and-learn methodologies and continuous improvement.
• Coach and mentor analysts to evolve from report producers to trusted commercial business partners.
• Contribute to shaping the future direction of the analytics function in line with ongoing data transformation initiatives.

Who We Are Looking For

You are someone who enjoys solving business challenges through data and can demonstrate how your insights have driven genuine commercial impact. Ideally, you will bring:

• Experience leading or mentoring analysts in a commercial or customer-focused environment.
• Strong commercial awareness, supported by examples of delivering measurable business outcomes.
• Proven experience analysing customer, campaign, promotional or commercial performance data.
• Excellent stakeholder management and influencing skills.
• Proficiency in SQL.
• Experience with Power BI, Tableau, Looker or similar business intelligence tools.
• Confidence working with large datasets and translating findings into meaningful business recommendations.
• Strong presentation skills and the ability to tell compelling data stories.
• Experience in customer segmentation, marketing analytics, pricing, promotions, retention or customer insight is highly desirable.

What Success Looks Like

You will be able to confidently demonstrate examples of:

• Identifying commercial opportunities through insightful analysis.
• Influencing stakeholders to act upon your recommendations.
• Measuring the commercial impact of your insights and actions.
• Coaching analysts and enhancing team capability.
• Building trusted relationships across the organisation.
• Using data to improve customer experience and commercial results.

Why Join Us?

Be part of a major investment in data and analytics. Shape how analytics supports and drives commercial decision-making. Lead a growing team while maintaining a hands-on role. Collaborate closely with senior leadership across Marketing and Commercial functions. Enjoy a genuine opportunity to influence strategy rather than merely report on performance. Benefit from hybrid working with flexibility across multiple South Central England office locations.