Group Marketing Manager
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
Salary:£40,000-£48,000 per annum
Location: Ingoldmells,Lincolnshire
Contract: Full-time
Reports to: UK Finance & Commercial Director
#The Opportunity
SF Partners are working exclusively with a growing leisure,entertainment and attractions group to recruit a creative,commercially minded Group Marketing Manager.
Operating a varied portfolio of visitor destinations,attractions and events across the UK,the business offers the opportunity to shape marketing activity across multiple brands,audiences and locations.
This is a hands-on senior marketing role combining strategy,creativity and campaign delivery. You will take ownership of the marketing process,from identifying customer opportunities and developing campaign concepts through to delivery,optimisation and performance reporting.
Working closely with the Strategic Brand & Partnerships Manager and wider leadership team,you will develop campaigns that increase visitor attendance,strengthen customer engagement and drive measurable revenue growth.
Key Responsibilities
Marketing Strategy and Audience Development
- Develop,own and continually review the group's annual marketing strategy and calendar.
- Build seasonal and campaign plans around key trading periods,events,attractions and launches.
- Identify priority audiences using customer insight,market research and performance data.
- Develop clear customer propositions and messaging that reflect audience motivations and needs.
- Identify opportunities to attract new visitors,increase repeat visits and grow customer value.
- Present marketing strategies,major campaign concepts and significant changes in direction for senior approval.
Campaign Planning and Delivery
- Take ownership of integrated campaigns from initial opportunity and concept through to launch and review.
- Define campaign objectives,audiences,creative ideas,channel mix,budgets,timelines and KPIs.
- Coordinate activity across digital,social media,email,PR,print,outdoor advertising and on-site marketing.
- Deliver campaigns for seasonal events,new attractions,products,experiences and promotions. xgikmsk
- Manage internal stakeholders,agencies and suppliers to deliver activity accurately,on time and within budget.
- Monitor results throughout each campaign,optimise performance a...
Group Marketing Manager employer: SF Partners Careers
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