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- Tasks: Lead and deliver innovative marketing strategies to boost brand awareness and engagement.
- Company: Fast-growing organisation in the education sector with a dynamic culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape impactful marketing campaigns across the UK, Europe, and North America.
- Qualifications: Significant experience in digital and traditional marketing, strong leadership skills.
- Other info: Collaborate with senior stakeholders and mentor a talented marketing team.
The predicted salary is between 43200 - 72000 £ per year.
Location: East Midlands (Hybrid – 2 days in the office)
We’re looking for a strategic and commercially focused Group Marketing Manager to lead the marketing function of a fast-growing organisation with opportunities in both domestic and international education sectors. This is a senior leadership role where you will shape and deliver marketing strategies that build brand awareness, drive engagement, and generate demand across the UK, Europe, and North America. You’ll work closely with senior stakeholders, reseller partners, and sales teams to accelerate growth, strengthen market positioning, and deliver impactful multi-channel marketing campaigns.
The role:
- Lead and deliver integrated brand-building marketing strategies aligned with the organisation’s growth ambitions
- Drive digital marketing performance across SEO, paid media, content, and social channels
- Partner with reseller networks to deliver coordinated campaigns that support mutual growth
- Oversee direct marketing campaigns, including catalogues and direct mail
- Provide market insight and competitor analysis to support strategic decision-making
- Develop sales enablement tools including collateral, product literature, and digital assets
- Support the development of pricing strategies in collaboration with senior leadership
- Lead the planning and delivery of national and international trade shows
- Ensure marketing activity is data-driven, optimised, and delivers measurable results
- Manage and mentor the marketing team while coordinating external agencies
The successful candidate:
- Significant experience in senior digital and traditional marketing roles
- Background in a business supplying products to the education, childcare, or a comparable sector
- Proven success delivering multi-channel marketing campaigns that drive growth
- Experience working with reseller or partner-led sales models
- Strong leadership experience managing teams and agencies
- Digital marketing platforms and analytics tools (e.g. Google Analytics, Meta Business Suite)
- CRM experience, ideally HubSpot
- Familiarity with Adobe Creative Suite or Canva preferred
About you:
- Strong commercial awareness and data-driven decision making
- Excellent communication and stakeholder management skills
- The confidence to influence at senior leadership level, and a proactive, adaptable approach in a fast-paced environment
Group Marketing Manager employer: SF Executive
Contact Detail:
SF Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to connections in the education sector and let them know you're on the hunt for a Group Marketing Manager role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your past marketing campaigns and successes. This is a great way to demonstrate your strategic thinking and creativity, especially in digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around brand awareness and engagement in the education sector.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Group Marketing Manager role. Highlight your experience in digital and traditional marketing, especially in the education sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of successful multi-channel campaigns you've led and how they drove growth.
Showcase Your Leadership Skills: Since this is a senior leadership role, don’t forget to highlight your experience managing teams and agencies. We’re looking for someone who can inspire and mentor others, so share those stories!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at SF Executive
✨Know Your Marketing Strategies
Make sure you’re well-versed in the latest marketing strategies, especially those relevant to the education sector. Be ready to discuss how you would shape and deliver integrated brand-building campaigns that align with the company's growth ambitions.
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll need to demonstrate strong leadership. Prepare examples of how you've successfully managed teams and collaborated with senior stakeholders. Highlight your experience in mentoring and guiding marketing teams to achieve their goals.
✨Be Data-Driven
Familiarise yourself with key digital marketing metrics and analytics tools like Google Analytics. Be prepared to discuss how you’ve used data to drive marketing performance and optimise campaigns in previous roles. This will show your analytical mindset and commercial awareness.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about past challenges you've faced in marketing and how you overcame them, particularly in multi-channel campaigns or when working with reseller networks.