Brand Marketing & Digital Director EMEA

Our client is an extremely successful, global market-leading consumer brand with a multi-billion turnover. They are the customers' first choice in the sector they operate, highly innovative with extremely high levels of consumer engagement across all channels.

The Brand Marketing & Digital Director EMEA role is dynamic, with responsibility for setting and delivering the strategic direction for the brand and digital customer experience across EMEA. The role is split between the West London office (2 days a week) and home (3 days a week).

As Brand Marketing & Digital Director EMEA, you will be responsible for leading a large cross-functional team across brand strategy & execution, market & customer insights, digital customer experience & loyalty. You will deliver and execute a brand strategy that combines global strategic direction with regional and local markets. Working with global teams, you will develop and influence global campaigns that create in-market opportunities to enhance customer experiences. As the brand guardian, you will ensure trust, relevance, and consistency across channels and customer/product touch points. Championing customer, market, and brand insights, you will build long-term relationships with consumers across paid, owned, and earned channels. You will develop the vision, strategy, and roadmap for customer experience and rewards across all markets, driving customer acquisition and retention. You will manage significant budgets and agency relationships, ensuring brand and financial return on investment. You will inspire, develop, and motivate the team to exceed expectations, encouraging cross-functional collaboration with global, regional, and market teams to drive success.

Ideal candidate: You will have strong experience in a senior leadership marketing role within a consumer-focused Food & Beverage organisation, ideally from QSR, hospitality, or food retail, with essential international experience. You will be a highly experienced marketer with a proven track record of owning a P&L and developing and delivering brand, marketing, and digital strategy in a fast-paced global consumer organisation. You will have excellent breadth of marketing capability, with experience across digital customer experience and rewards as part of a generalist marketing role. Being results-focused, you will demonstrate a deep passion for the customer and have a hunger for understanding and interpreting trends and insights to drive decision-making. You will have a proven ability to focus on commercial results and prioritise in an ambiguous, ever-changing, fast-paced consumer environment. Ideally, you will have worked with various markets and be able to flex your style and leadership approach depending on different markets and cultures. You will be highly collaborative, with strong relationship-building and cross-functional working skills that ensure end-to-end delivery across multiple functions. You will be a strong leader, having developed, led, and inspired teams of at least 10. It is essential to have fantastic stakeholder engagement, relationship-building, and communication skills both internally and externally, including regular communication with senior individuals at the board level and participation in global leadership forums and projects.

Benefits & details: Excellent package – up to £160,000 plus car allowance, bonus, and excellent benefits. Location = Role split between West London office (2 days a week) and home (3 days a week), plus will involve 20% international travel (4-6 planned trips across the year).

Please send your CV using the form on this page, quoting reference 1/17342/7. Confidentiality assured.