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- Tasks: Lead the development of global loyalty marketing strategies and optimize campaigns for international markets.
- Company: Join a leading international airline known for its innovative approach to customer loyalty.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Make a real impact on customer engagement while working with diverse teams across the globe.
- Qualifications: A Master's degree in International Business, Marketing, or a related field is required.
- Other info: Be prepared for occasional standalone projects that enhance your skills and experience.
The predicted salary is between 43200 - 72000 £ per year.
About the Company – Leading International Airlines
Responsibilities-
- Develop comprehensive international loyalty marketing strategies that align with global sales objectives and loyalty program goals.
- Utilize data-driven insights to segment international customers effectively and tailor loyalty programs to their specific needs and behaviors.
- Deliver on member enrolment and engagement targets for the market. Work in collaboration with the head of loyalty marketing to execute campaigns and influence program design to meet the needs of the market.
- Oversee the planning, execution, and optimization of loyalty marketing campaigns across multiple channels tailored to international markets.
- Monitor key performance metrics related to loyalty marketing initiatives and leverage insights to refine campaign strategies for continuous improvement.
- Build and maintain strong relationships with key external partners, including international distributors, advertising agencies, and regional marketing teams, to ensure cohesive brand messaging and optimized marketing efforts.
- Collaborate with internal stakeholders, including the Sales and Product teams, to ensure that marketing strategies are fully integrated with international business objectives and product launches.
- Ensure all loyalty marketing activities comply with relevant international regulations Stay updated on industry standards and best practices in loyalty marketing to maintain program integrity and trust among customers.
- Establish KPIs and metrics to assess the effectiveness of international loyalty marketing activities, focusing on ROI, market penetration, and brand loyalty in targeted regions.
- Regularly analyze campaign outcomes and market trends to adjust strategies and optimize future marketing efforts.
- Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
Qualifications – Masters/MBA/PGDM/PGP/PG degree, preferably in International Business, Marketing, or a related field.
Lead, Loyalty Marketing employer: Seven N Half
Contact Detail:
Seven N Half Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead, Loyalty Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in loyalty marketing, especially in the airline industry. Understanding what strategies are currently successful can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the loyalty marketing space, particularly those who work in international markets. Building relationships can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data-driven insights to improve marketing strategies in your previous roles. This will demonstrate your ability to meet the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on international regulations related to marketing and customer loyalty programs. Being knowledgeable about compliance can set you apart as a candidate who understands the complexities of global marketing.
We think you need these skills to ace Lead, Loyalty Marketing
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Lead, Loyalty Marketing position. Understand the responsibilities and qualifications required, and think about how your experience aligns with these.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in loyalty marketing, especially any international campaigns you've managed. Use specific examples that demonstrate your ability to develop strategies and achieve targets.
Showcase Data-Driven Insights: Since the role requires utilizing data-driven insights, include examples of how you've used data to segment customers or optimize marketing campaigns in your application materials. This will show your analytical skills and strategic thinking.
Tailor Your Application: Customize your cover letter to reflect your understanding of the company's goals and how you can contribute to their loyalty marketing strategies. Mention any relevant industry standards or best practices you are familiar with.
How to prepare for a job interview at Seven N Half
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing comprehensive marketing strategies. Highlight specific examples where you aligned loyalty programs with sales objectives and how you utilized data-driven insights to tailor these programs.
✨Demonstrate Data Proficiency
Since the role emphasizes data-driven decision-making, be ready to talk about your experience with customer segmentation and how you've used analytics to refine marketing campaigns. Bring examples of key performance metrics you've monitored and how they influenced your strategies.
✨Highlight Collaboration Skills
This position requires working closely with various teams and external partners. Prepare to share examples of successful collaborations, particularly with sales, product teams, and external agencies, and how these partnerships enhanced marketing efforts.
✨Stay Updated on Industry Trends
Show your knowledge of current trends and best practices in loyalty marketing. Discuss any recent developments in the industry that you believe could impact the company's loyalty programs and how you would adapt strategies accordingly.
