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- Tasks: Lead and execute targeted marketing campaigns for intermediary audiences.
- Company: Join 7IM, a dynamic firm focused on enhancing brand visibility in the financial sector.
- Benefits: Enjoy a collaborative work environment with opportunities for remote work and professional growth.
- Why this job: Make a real impact by driving strategic marketing initiatives and engaging with key stakeholders.
- Qualifications: Proven marketing experience, especially with intermediary audiences, and strong project management skills required.
- Other info: Occasional travel to Edinburgh office; reports to Head of Corporate Communications.
The predicted salary is between 43200 - 72000 £ per year.
The Senior Marketing Manager – Intermediary will be responsible for leading the development, planning, and execution of targeted marketing campaigns to engage intermediary audiences, including Independent Financial Planners and Paraplanners. This role requires close collaboration with senior stakeholders within the Intermediary businesses, business development teams, the wider marketing team, and external agencies to drive strategic marketing initiatives and enhance 7IM's brand visibility (with a strong focus on our Platform business) within the intermediary market.
Key Responsibilities:
- Campaign Development, Planning & Execution: Develop and implement integrated marketing campaigns that effectively target intermediary audiences. Collaborate closely with business development teams to align marketing campaigns with growth objectives. Ensure campaign messaging, tactics, and execution are consistent with 7IM's overall marketing strategy. Work with external agencies and internal teams to ensure campaigns are delivered on time and within budget. Monitor campaign performance and optimise strategies to maximise engagement and effectiveness.
- Strategic Planning & Insights: Work closely with the Marketing Insights Manager to define and refine campaign plans based on market intelligence and data insights. Utilise insights to shape campaign messaging, channels, and targeting strategies. Stay informed of industry trends and developments to ensure campaigns remain relevant and competitive.
- Content Supervision & Management: Oversee the development of marketing materials in collaboration with the wider marketing team and external agencies. Ensure all content aligns with brand guidelines and is tailored to intermediary audiences. Provide strategic direction and feedback on content creation to ensure messaging consistency. Overseeing and ensuring Financial Promotion rules are adhered to.
- Event Marketing & Coordination: Support the planning and execution of events such as seminars, webinars, and conferences aimed at intermediary clients. Collaborate with internal teams and external vendors to ensure event success. Integrate event marketing efforts with broader campaign strategies.
- Stakeholder Engagement & Collaboration: Act as a key liaison between the marketing team, senior stakeholders from the intermediary businesses, business development teams, and external agencies. Ensure marketing initiatives are cohesive and support overall business objectives. Maintain strong relationships with key internal and external stakeholders.
About You
Qualifications & Experience:
- Proven experience in marketing within a role focusing on intermediary audiences. Understanding and expertise in the intermediary platform space will be a significant advantage.
- Strong expertise in developing and executing multi-channel marketing campaigns.
- Experience working with external agencies to deliver high-quality marketing initiatives.
- Ability to work with data insights teams to refine marketing plans.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively.
- Proficiency in digital marketing tools and platforms.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
Desirable Qualifications:
- Marketing qualification, such as those from the Chartered Institute of Marketing (CIM).
- Experience in event marketing and coordination.
- Familiarity with regulatory considerations in financial services marketing.
- Strategic thinking and planning.
- Creativity and innovation in campaign execution.
- Strong organisational skills and attention to detail.
- Adaptability and resilience in a fast-paced environment.
- Collaborative mindset with a team-oriented approach.
Other relevant information:
- Reports to Head of Corporate Communications.
- Occasional travel to the Edinburgh office may be required.
- The successful candidate will be a team player, self-motivated, adaptable and resilient.
- The candidate will need to understand and subscribe to 7IM’s mission and tenets and in particular, the Code of Conduct.
This role offers an exciting opportunity for an experienced marketing professional to lead high-impact campaigns and drive engagement within the intermediary market segment at 7IM.
Senior Marketing Manager – Intermediary (London) employer: Seven Investment Management LLP
Contact Detail:
Seven Investment Management LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – Intermediary (London)
✨Tip Number 1
Network with professionals in the financial services and intermediary marketing sectors. Attend industry events, webinars, or seminars to meet potential colleagues and stakeholders, which can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with 7IM's brand and recent marketing campaigns. Understanding their messaging and target audience will help you demonstrate your alignment with their goals during interviews and discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel marketing campaigns you've led, particularly those targeting intermediary audiences. Highlight your strategic thinking and how you used data insights to optimise campaign performance.
✨Tip Number 4
Showcase your project management skills by discussing how you've managed multiple initiatives simultaneously. Be ready to explain your approach to collaboration with internal teams and external agencies to ensure timely and effective campaign execution.
We think you need these skills to ace Senior Marketing Manager – Intermediary (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly with intermediary audiences. Emphasise your achievements in developing and executing multi-channel campaigns, as well as any experience with financial services.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the key responsibilities outlined in the job description. Showcase your understanding of the intermediary market and how your skills align with 7IM's objectives.
Showcase Relevant Skills: In your application, emphasise your project management skills and experience working with external agencies. Highlight your proficiency in digital marketing tools and your ability to analyse data insights to refine marketing strategies.
Demonstrate Stakeholder Engagement: Provide examples of how you've successfully collaborated with senior stakeholders and cross-functional teams in previous roles. This will demonstrate your ability to act as a liaison and ensure cohesive marketing initiatives.
How to prepare for a job interview at Seven Investment Management LLP
✨Know Your Audience
Familiarise yourself with the intermediary audience, including Independent Financial Planners and Paraplanners. Understand their needs and how your marketing strategies can effectively engage them.
✨Showcase Your Campaign Experience
Prepare to discuss specific multi-channel marketing campaigns you've developed and executed. Highlight your role in these campaigns and the results achieved, especially those that align with the responsibilities of the Senior Marketing Manager.
✨Demonstrate Collaboration Skills
Be ready to provide examples of how you've successfully collaborated with various stakeholders, including business development teams and external agencies. Emphasise your ability to maintain strong relationships and ensure cohesive marketing initiatives.
✨Stay Current with Industry Trends
Research recent trends and developments in the financial services marketing space, particularly regarding intermediary platforms. This will show your commitment to staying informed and your ability to adapt marketing strategies accordingly.
