At a Glance
- Tasks: Lead targeted marketing campaigns for Independent Financial Planners and Paraplanners.
- Company: Join 7IM, a dynamic firm focused on enhancing brand visibility in the financial sector.
- Benefits: Enjoy flexible working options, corporate perks, and opportunities for professional growth.
- Why this job: Make a real impact with high-profile campaigns while collaborating with industry experts.
- Qualifications: Proven marketing experience, especially with intermediary audiences; strong communication skills required.
- Other info: Occasional travel to Edinburgh office; reports to Head of Corporate Communications.
The predicted salary is between 43200 - 72000 £ per year.
The Senior Marketing Manager – Intermediary will be responsible for leading the development, planning, and execution of targeted marketing campaigns to engage intermediary audiences, including Independent Financial Planners and Paraplanners. This role requires close collaboration with senior stakeholders within the Intermediary businesses, business development teams, the wider marketing team, and external agencies to drive strategic marketing initiatives and enhance 7IM's brand visibility (with a strong focus on our Platform business) within the intermediary market.
Key Responsibilities:
- Campaign Development, Planning & Execution: Develop and implement integrated marketing campaigns that effectively target intermediary audiences. Collaborate closely with business development teams to align marketing campaigns with growth objectives. Ensure campaign messaging, tactics, and execution are consistent with 7IM's overall marketing strategy. Work with external agencies and internal teams to ensure campaigns are delivered on time and within budget. Monitor campaign performance and optimise strategies to maximise engagement and effectiveness.
- Strategic Planning & Insights: Work closely with the Marketing Insights Manager to define and refine campaign plans based on market intelligence and data insights. Utilise insights to shape campaign messaging, channels, and targeting strategies. Stay informed of industry trends and developments to ensure campaigns remain relevant and competitive.
- Content Supervision & Management: Oversee the development of marketing materials in collaboration with the wider marketing team and external agencies. Ensure all content aligns with brand guidelines and is tailored to intermediary audiences. Provide strategic direction and feedback on content creation to ensure messaging consistency. Overseeing and ensuring Financial Promotion rules are adhered to.
- Event Marketing & Coordination: Support the planning and execution of events such as seminars, webinars, and conferences aimed at intermediary clients. Collaborate with internal teams and external vendors to ensure event success. Integrate event marketing efforts with broader campaign strategies.
- Stakeholder Engagement & Collaboration: Act as a key liaison between the marketing team, senior stakeholders from the intermediary businesses, business development teams, and external agencies. Ensure marketing initiatives are cohesive and support overall business objectives. Maintain strong relationships with key internal and external stakeholders.
About You
Qualifications & Experience: Proven experience in marketing within a role focusing on intermediary audiences. Understanding and expertise in the intermediary platform space will be a significant advantage. Strong expertise in developing and executing multi-channel marketing campaigns. Experience working with external agencies to deliver high-quality marketing initiatives. Ability to work with data insights teams to refine marketing plans. Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively. Proficiency in digital marketing tools and platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously.
Desirable Qualifications: Marketing qualification, such as those from the Chartered Institute of Marketing (CIM). Experience in event marketing and coordination. Familiarity with regulatory considerations in financial services marketing. Strategic thinking and planning. Creativity and innovation in campaign execution. Strong organisational skills and attention to detail. Adaptability and resilience in a fast-paced environment. Collaborative mindset with a team-oriented approach.
Other relevant information: Reports to Head of Corporate Communications. Occasional travel to the Edinburgh office may be required. The successful candidate will be a team player, self-motivated, adaptable and resilient. The candidate will need to understand and subscribe to 7IM’s mission and tenets and in particular, the Code of Conduct. This role offers an exciting opportunity for an experienced marketing professional to lead high-impact campaigns and drive engagement within the intermediary market segment at 7IM.
Senior Marketing Manager – Intermediary employer: Seven Investment Management LLP
Contact Detail:
Seven Investment Management LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – Intermediary
✨Tip Number 1
Familiarise yourself with the intermediary market and the specific needs of Independent Financial Planners and Paraplanners. Understanding their pain points and how your marketing strategies can address them will give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the financial services sector, especially those who work with intermediary audiences. Attend industry events or webinars to build connections and gain insights that could be beneficial for your role at StudySmarter.
✨Tip Number 3
Showcase your experience with multi-channel marketing campaigns by preparing examples of successful projects you've led. Be ready to discuss how you collaborated with various teams and external agencies to achieve campaign goals.
✨Tip Number 4
Stay updated on the latest trends and regulations in financial services marketing. Being knowledgeable about compliance and best practices will demonstrate your commitment to excellence and your ability to navigate the complexities of the industry.
We think you need these skills to ace Senior Marketing Manager – Intermediary
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly with intermediary audiences. Emphasise your achievements in campaign development and execution, as well as any collaboration with business development teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the intermediary market and your strategic thinking abilities. Mention specific examples of successful campaigns you've led and how they align with the responsibilities of the Senior Marketing Manager role.
Showcase Your Skills: In your application, clearly outline your expertise in digital marketing tools and project management. Highlight your ability to work with data insights to refine marketing strategies, as this is crucial for the role.
Research 7IM: Familiarise yourself with 7IM's brand, mission, and recent marketing initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in the company and its goals.
How to prepare for a job interview at Seven Investment Management LLP
✨Know Your Audience
Familiarise yourself with the intermediary audience, including Independent Financial Planners and Paraplanners. Understand their needs and how your marketing strategies can effectively engage them.
✨Showcase Your Campaign Experience
Prepare to discuss specific multi-channel marketing campaigns you've developed and executed. Highlight your role in aligning these campaigns with business objectives and how you measured their success.
✨Demonstrate Collaboration Skills
Be ready to provide examples of how you've worked with various stakeholders, including senior management and external agencies. Emphasise your ability to maintain strong relationships and ensure cohesive marketing initiatives.
✨Stay Current with Industry Trends
Research recent trends in the financial services marketing space, particularly regarding intermediary platforms. Show that you can leverage market intelligence to inform your campaign strategies.