SEVEN BRO7HERS BREWING CO is a new-age craft beer brewery based in Salford, Manchester, known for producing distinctive, great-tasting beers with a genuine story behind them. Founded by seven brothers from varied professional backgrounds, the brewery is driven by a shared goal to bring beers to market with soul, substance, and authenticity. The company is ambitious, dynamic, and imaginative, focusing on high-quality, innovative craft beers made with natural ingredients. SEVEN BRO7HERS sees itself as a partner to its customers, community, and environment, and is committed to becoming a nationally recognised brand by offering an alternative to mass-produced, conventional beers. The team creates beers for people who think differently and value creativity and integrity in what they drink.
Role Description
Salary
£30,000 to £37,000 depending on experience (OTE £38,000 to £45,000 with commission and bonus)
Location
Manchester & North West, field based covering Greater Manchester, Liverpool, Lancashire, Cheshire
Job type
Permanent, full time
Hours
Monday to Friday, with occasional evening and weekend work for events and festivals
About SEVEN BRO7HERS
We’re a family-run Salford brewery, born from our dad’s passion for home brewing. Since 2014 we’ve grown into a nationwide brand, with our beers in supermarkets, pubs, bars, wholesalers and our own beerhouses.
About the role
We’re looking for a driven, commercially minded Regional Sales Manager to grow our on-trade business across our home territory. It’s a field-based role focused on new business: getting out into the trade, opening accounts and securing permanent listings, while developing the customers we already have.
Reporting to the Head of On-Trade Sales, you’ll have clear targets, real ownership of your patch and the freedom to build it.
Key responsibilities
- Prospect and win new on-trade customers, securing permanent draught lines and packaged listings.
- Grow volume, range and rate of sale with existing customers, including selling in our seasonal and special releases.
- Drive profitable growth through a solid grip on pricing, margin and commercial terms.
- Work with wholesalers such as LWC and Matthew Clark to grow distribution.
- Deliver tastings, staff training and events with Marketing, and represent us at trade events and festivals.
- Plan your territory and keep accurate pipeline and forecasting information.
About you
You enjoy selling and you’re confident getting in front of customers. You’re organised, persistent and know that selling drinks is about more than dropping off samples. Ideally, you already know the North West hospitality scene.
You’ll bring
- A proven track record of winning new business, ideally in beer, drinks or FMCG.
- Strong communication and negotiation skills, and good commercial awareness.
- The ability to manage your own diary and work towards targets.
- A genuine interest in beer and hospitality.
- A full UK driving licence.
- Existing relationships with North West operators, wholesaler experience or a record of winning draught listings would be a real plus. Craft beer knowledge helps, but great salespeople matter more.
What we offer
- £30,000 to £37,000 salary depending on experience, OTE £38,000 to £45,000
- Monthly and quarterly uncapped commission
- Flexibility to work from home on planning and admin days
- Company pension
- Regular team socials and events
- The chance to progress within a growing independent brewery
This isn’t a role spent behind a laptop. If you’re commercially driven, love hospitality and want to make a visible impact at an independent brewery with big ambitions, we’d love to hear from you.
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