At a Glance
- Tasks: Drive brand awareness and sales growth through innovative marketing strategies in skincare retail and e-commerce.
- Company: Join a leading beauty brand that values creativity and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and innovation.
- Why this job: Make a real impact in the beauty industry while developing your marketing skills.
- Qualifications: 5+ years of marketing experience, preferably in skincare or e-commerce.
The predicted salary is between 50000 - 65000 £ per year.
The Marketing Manager is responsible for driving brand awareness, customer acquisition, customer retention, and sales growth across retail stores and e-commerce platforms. This role develops and executes integrated marketing campaigns, manages digital marketing activities, oversees product launches, and collaborates closely with sales, retail operations, and external partners to strengthen the brand's market presence.
Key Responsibilities
- Marketing Strategy & Planning
- Develop and execute annual marketing plans aligned with business objectives.
- Identify market trends, consumer insights, and competitor activities within the beauty and skincare industry.
- Plan and manage marketing budgets to maximize ROI.
- Brand & Product Marketing
- Lead new product launches, promotional campaigns, and seasonal marketing activities.
- Develop compelling brand messaging and marketing materials.
- Ensure brand consistency across all online and offline touchpoints.
- E-commerce Marketing
- Drive traffic, conversion, and revenue growth through e-commerce channels.
- Manage digital marketing campaigns including SEO, SEM, social media, email marketing, and influencer marketing.
- Optimize customer journey, website content, and conversion rates.
- Analyze e-commerce performance metrics and recommend improvements.
- Retail Marketing
- Develop retail marketing initiatives to increase store traffic and sales.
- Coordinate in-store promotions, visual merchandising campaigns, and customer engagement activities.
- Work closely with retail teams to ensure successful campaign execution.
- Social Media & Influencer Management
- Develop and manage social media content calendars.
- Build relationships with influencers, KOLs, affiliates, and media partners.
- Monitor social media performance and community engagement.
- CRM & Customer Retention
- Develop loyalty programs and customer retention strategies.
- Manage customer database and email marketing campaigns.
- Analyze customer behavior and purchasing trends to improve retention and lifetime value.
- Analytics & Reporting
- Monitor campaign performance and prepare monthly reports.
- Track KPIs including sales growth, ROAS, customer acquisition cost, conversion rates, and customer retention.
- Use data-driven insights to optimize marketing activities.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, or related discipline.
- 5+ years of marketing experience, preferably within skincare, beauty, cosmetics, retail, or e-commerce industries.
- Strong knowledge of digital marketing, e-commerce platforms, and social media marketing.
- Experience managing product launches and integrated marketing campaigns.
- Proficient in Google Analytics, Meta Ads, Google Ads, CRM systems, and e-commerce platforms.
- Strong analytical, communication, and project management skills.
Preferred Experience
- Experience with beauty, skincare, cosmetics, wellness, or FMCG brands.
- Experience working with marketplaces such as Shopee, Lazada, and TikTok Shop.
- Experience managing influencer and affiliate marketing campaigns.
- Familiarity with customer loyalty and membership programs.
Key KPIs
- Revenue growth (Retail & E-commerce)
- Website traffic and conversion rate
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Customer Retention Rate
- Average Order Value (AOV)
- Social media engagement and follower growth
- Product launch performance
- Store traffic and sales uplift
Marketing Manager (Skincare Retail & E-commerce) in Penarth employer: SEUNG TAE INTERNATIONAL PTE. LTD.
As a leading player in the beauty and skincare industry, our company offers an inspiring work environment that fosters creativity and innovation. We prioritise employee growth through continuous training and development opportunities, while our collaborative culture encourages teamwork and open communication. Located in a vibrant area, we provide competitive benefits and a dynamic atmosphere that makes every day rewarding for our Marketing Manager and the entire team.
Contact Details:
SEUNG TAE INTERNATIONAL PTE. LTD. Recruitment Team
