At a Glance
- Tasks: Lead sales strategy and drive revenue growth across a dynamic engineering technology group.
- Company: Join an ambitious and expanding group of SME engineering and technology businesses.
- Benefits: Competitive salary, performance bonuses, equity options, and private healthcare.
- Other info: Enjoy hybrid working and collaborate with passionate teams across the UK.
- Why this job: Shape the future of sales in innovative technical sectors and make a real impact.
- Qualifications: 5+ years in senior sales leadership within technical or engineering-led environments.
The predicted salary is between 100000 - 110000 € per year.
A growing UK portfolio group of SME engineering and technology businesses is seeking an experienced Group Sales Director to drive commercial performance, sales consistency, and revenue growth across the Group, by modernisation of CRMs, strategy and sales opportunities working with the sales teams in the individual SMEs.
You must have 3-5 years of experience driving new Sales Strategies across groups, and in a Product Engineer/Manufacturing Sales Environment to fit this role. The businesses operate across:
- Scientific Engineering Products
- Sensor Technologies
- Instrumentation
- Industrial & Engineering Technology
- Advanced Manufacturing Solutions
This is a strategic and hands-on leadership role focused on improving sales effectiveness, embedding scalable processes, strengthening forecasting accuracy, and building a high-performance commercial culture across multiple technical businesses.
The Role:
- Develop and execute a Group-wide sales strategy
- Drive revenue growth and margin improvement
- Standardise CRM adoption, reporting, forecasting, and pipeline management
- Implement scalable sales processes and KPIs
- Coach and develop sales leadership teams
- Improve collaboration and cross-selling across the portfolio
- Support commercial integration of acquisitions
You will be comfortable operating at both board and operational level, with the credibility to influence technically focused Sales engineering organisations.
What We’re Looking For:
You will have a strong background leading sales within technical or engineering-led businesses and experience operating across multi-site or portfolio environments.
Essential Experience:
- Senior sales leadership within engineering, industrial, or technical product sectors
- Proven track record improving sales performance across SME businesses
- Experience with CRM implementation and sales process optimisation
- Strong commercial, forecasting, and pipeline management capability
- Ability to influence senior stakeholders across multiple businesses
Sector Experience:
Experience within one or more of the following is highly desirable:
- Scientific Engineering Products
- Sensor Technologies
- Instrumentation
- Engineering Technology
- Industrial Technical Products
- Advanced Manufacturing Technologies
Experience from SaaS, retail, or pure service sales backgrounds is unlikely to be suitable without strong technical engineering sector exposure.
Package: £100,000 – £110,000 Base Salary, 30–40% Performance Bonus, Car Allowance / Company Car, Equity / Share Scheme, Private Healthcare, Pension, Hybrid / Flexible Working.
Why Join?
This is a rare opportunity to shape and lead the commercial strategy of an ambitious and expanding engineering technology group, creating measurable impact across multiple high-growth technical businesses throughout the UK and drive a group forward in their sales growth, CRMs and approach.
Director of Group Sales in Reading employer: Set2Recruit
Join a dynamic and expanding engineering technology group that values innovation and collaboration, offering a unique opportunity to lead the commercial strategy across multiple high-growth businesses. With a competitive salary, performance bonuses, and a strong focus on employee development, you will thrive in a supportive work culture that encourages flexibility and personal growth. This role not only allows you to make a significant impact but also provides access to private healthcare, equity schemes, and a hybrid working environment, making it an excellent choice for ambitious professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Group Sales in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant groups. The more people you know, the better your chances of landing that Director of Group Sales role.
✨Tip Number 2
Showcase your expertise! Create a personal brand on platforms like LinkedIn. Share insights about sales strategies, CRM implementations, and your experience in engineering sectors to attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its sales processes. Be ready to discuss how you can drive revenue growth and improve sales performance across their portfolio. Tailor your approach to their specific needs!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Director of Group Sales in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Group Sales Director. Highlight your experience in driving sales strategies and working with technical products, as this is what we’re really looking for!
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of how you've improved sales performance in previous roles, especially in engineering or technical sectors.
Showcase Your Leadership Skills:We want to see your leadership style! Mention any experience you have in coaching sales teams or developing sales strategies. This will help us understand how you can drive our commercial culture forward.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our sales strategy.
How to prepare for a job interview at Set2Recruit
✨Know Your Numbers
As a Group Sales Director, you'll need to demonstrate your understanding of sales metrics and forecasting. Brush up on key performance indicators (KPIs) relevant to the engineering and technology sectors. Be ready to discuss how you've improved sales performance in previous roles with specific examples.
✨Showcase Your Strategic Mindset
This role is all about developing and executing a group-wide sales strategy. Prepare to talk about your experience in creating successful sales strategies and how you’ve implemented them across multiple sites or businesses. Use concrete examples to illustrate your strategic thinking and leadership skills.
✨Familiarise Yourself with CRM Systems
Since standardising CRM adoption is a key part of the role, make sure you’re well-versed in the CRM systems you've used in the past. Be prepared to discuss how you’ve optimised sales processes through CRM implementation and how it has impacted sales effectiveness.
✨Engage with Technical Knowledge
Given the technical nature of the businesses involved, it's crucial to show that you understand the products and services offered. Brush up on the latest trends in scientific engineering, sensor technologies, and advanced manufacturing solutions. This will help you connect with the interviewers and demonstrate your credibility in influencing technically focused sales teams.
