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- Tasks: Lead the sales strategy for our fast-growing Quick Service Restaurant division.
- Company: Join Sessions, the fastest growing UK company redefining the restaurant industry.
- Benefits: Enjoy uncapped commission, share options, and a hybrid working model.
- Other info: Dynamic environment with excellent growth opportunities and a fun, supportive culture.
- Why this job: Be part of an ambitious team making a real impact in the food sector.
- Qualifications: 3+ years in sales leadership with a passion for food and innovation.
The predicted salary is between 75000 - 80000 £ per year.
💷£75k - £80k Base (£100k Realistic OTE - uncapped commission)
🚆HYBRID - London Based (Victoria Station) & Remote up to 2 days per week.
WHO ARE WE?
Sessions is building the operating model for the future of restaurants, giving consumers instant access to the brands they love, wherever they live. The Sessions distribution engine runs through 400+ delivery kitchens and 16 high street restaurants across the UK. Founded in 2020 and led by ex-Deliveroo MD Dan Warne, Sessions has grown 7x in three years. Our platform has processed over 5 million orders and reaches 60% of the UK population. Our team brings experience from Deliveroo, Amazon, BrewDog, and Gousto.
We scale brands at a pace that redefines what’s possible in food. Examples include Miko's Gyros, which went from launch to 100+ live sites in under two months and SoBe Burger, which is live in over 200 delivery locations and has opened 15 physical high street stores.
🏃♀️ We are Agile - Thrive in fast-pace. We sprint, adapt, and learn.
🌍 We are Ambitious - Contribute to something big. Watch your career grow bigger.
🤪 We are Fun - High performance, high fives. Join a team you’ll love.
🤖We are Data-Driven - Turn insights into action. We lead with evidence.
💡We have Initiative - Anticipate problems. Drive the solution.
About The Role
As the Head of Sales for our fast-growing Quick Service Restaurant (QSR) division, you will be the chief architect of our expansion, directly responsible for fuelling the company’s growth through creating and delivering the franchise sales strategy for multiple brands including SoBe Burger, Ivan Ramen and future star brands. This is a high-impact leadership role that requires a blend of sales acumen, strategic foresight, and exceptional people management skills. Your primary mandate is to ensure an ambitious, qualified, and diverse pipeline of future franchise openings that aligns with our aggressive expansion goals and brand standards.
You will lead, mentor, and motivate a high-performing team of Development Managers, providing them with the tools, training, and strategic direction necessary to successfully identify, qualify, and close deals with prospective franchise partners. Furthermore, you will take ownership of the entire open pipeline, from initial lead generation and discovery through to final contract execution, ensuring process efficiency and maximising conversion rates.
WHAT WILL YOU DO?
- Pioneering Growth Strategy: Create, develop, own, and execute the comprehensive sales strategy for the Sessions QSR vertical. This includes leveraging market data, competitive intelligence, and internal performance metrics to identify and prioritise high-potential growth territories and target demographics for new franchise partner acquisition.
- Performance & P&L Accountability: Establish, monitor, and enforce ambitious, data-driven targets across the entire sales pipeline (including prospecting volume, conversion rates, and overall net new franchise launches), ensuring alignment with the QSR P&L and aggressive market penetration goals.
- Cross-Functional Onboarding Excellence: Act as the Executive Sponsor and primary liaison with Operations and Launch Teams to design and enforce a seamless, high-velocity, and scalable new Franchise onboarding pipeline. Proactively resolve systemic bottlenecks to guarantee a "right first time" execution of new launches.
- Franchise Value Maximisation & Retention: Direct and empower Operations teams to holistically monitor and improve operational and financial performance. Maximise partner lifetime value and overall system profitability, and own the strategy to prevent critical partner churn.
- Team Leadership & Capability Building: Recruit, train, mentor and performance manage the QSR team’s Development Managers, growing the team as the business expands.
- Strategic Market Intervention: Collaborate closely with the Operations and Finance functions to define and initiate targeted, high-impact commercial and discounting strategies that accelerate market share capture and optimise the quality and size of the acquired partner base.
- Executive Reporting & Forecasting: Deliver high-stakes monthly and quarterly performance reviews and accurate forward-looking forecasts to the Managing Director and the wider Executive Team (including the COO/CEO), articulating key drivers, strategic risks, and necessary course corrections.
Requirements
- 3+ years of complex sales/commercial leadership experience
- Experience growing a foundational team into a fully-fledged business
- Strong commercial and management experience
- Innovative thinker - can build a new model in a new region
- Experience of the hospitality/food sector is not a requirement but a passion for great food and an entrepreneurial mindset is essential
- Top Tier degree from top university
- Street hustler, prepared to ‘get stuck in’ and do what it takes to close deals and grow revenue
- Prepared to work very hard, take decisions at speed and get things done, comfortable finding order in chaos;
- Strategic thinker - able to elevate the business from the day-to-day where appropriate
- Well-rounded individual able and willing to flex to take ownership where necessary outside of their areas of core responsibility
- Strong commercial acumen with strong negotiation skills
- Charismatic and able to lead a high performing team
- Excited by the end game and motivated by building an enormous enterprise
- Resilient and loyal
- Expert level of English language
- Right to work in the UK
💷 Financial Wellbeing
BENEFITS - What Sessions can offer you
- Commission Scheme - Paid monthly, uncapped
- Share Options - Receive an amount of share options for Sessions Market Ltd.
- Pay day on demand - Access to pay whenever needed
- Expense card - Company Card
- Finance Platform - Access to 'Mintago', Financial Wellbeing Platform
🌴 Social, Mental & Physical Wellbeing
- Hybrid Working - up to 2 days working remotely per week
- Holidays - 25 days + bank holidays + Birthday Off
- Healthcare - Healthcare Cash Plan scheme
- Employee Assistance Programme - Support for mental health and legal services
- Socials - Monthly socials
- Dog Friendly - We love our fluffy pals, they’re welcome in the office!
- Wear what you like - No suits and ties please, that’s so 18th century....
💻 Technology Perks
- Laptop - Apple Mac
- Phone - Apple iPhone and company sim provided
🚀 Progression & Development
High Growth Start Up- This is a great chance to be part of a growing company with plenty of progression opportunities, responsibility from day 1
Management & Leadership Programme - Sessions runs a Management & Leadership Programme
Be Inspired - Learn from a team that’s scaled some of the UK’s biggest consumer companies
Membership & Qualifications - Sessions have helped support a number of our employees by providing funds for work-based qualifications and memberships
Sessions are a living wage and equal opportunity employer. All applicants are reviewed 'anonymously' where only work experience and education will be available for the hiring manager to view - all applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender, family or parental status, national origin, veteran, neurodiversity status or disability status.
Sessions exists to help founder-led food brands grow. Led by ex-Deliveroo MD Dan Warne and built by a team with experience scaling brands at Deliveroo, Amazon, BrewDog and Gousto. Sessions delivers the technology, data and expertise to turn loved food brands into national franchises.
Head of Sales in London employer: Sessions
Contact Detail:
Sessions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know, the better your chances of landing that Head of Sales gig.
✨Tip Number 2
Show off your personality! When you get the chance to chat with potential employers, let your passion for food and sales shine through. Be authentic and let them see why you're the perfect fit for their team.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Know their brands, their growth strategy, and how you can contribute to their ambitious goals. This will show you're serious about joining the Sessions family.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Head of Sales in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the food industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about helping brands grow and thrive.
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your relevant experience in sales leadership and any achievements that demonstrate your ability to drive growth. We love seeing how you've made an impact in previous roles!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to your skills and experiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Sessions!
How to prepare for a job interview at Sessions
✨Know Your Numbers
As the Head of Sales, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on key figures related to franchise growth, conversion rates, and market penetration. Be ready to discuss how you've used data to drive sales strategies in the past.
✨Showcase Your Leadership Style
This role requires strong team leadership skills. Prepare examples of how you've successfully led teams in previous roles, focusing on mentoring and motivating others. Highlight your approach to building a high-performing team and how you’ve tackled challenges in team dynamics.
✨Understand the Market Landscape
Familiarise yourself with the quick service restaurant sector and Sessions' position within it. Research competitors and trends in the industry. Being able to discuss market insights and how they can inform your sales strategy will show that you're proactive and well-prepared.
✨Be Ready to Get Hands-On
The job description mentions being a 'street hustler' who is prepared to get stuck in. Think of examples where you've rolled up your sleeves to close deals or solve problems. This will demonstrate your commitment and ability to thrive in a fast-paced environment.