At a Glance
- Tasks: Lead and innovate LinkedIn Ads strategy for top B2B brands.
- Company: Award-winning B2B marketing agency with a creative culture.
- Benefits: Competitive salary, remote work, extra holiday, and a paid sabbatical.
- Other info: Mentorship opportunities and rapid career growth in a supportive environment.
- Why this job: Join a dynamic team and shape the future of LinkedIn advertising.
- Qualifications: 3+ years in B2B marketing and proven LinkedIn Ads expertise.
The predicted salary is between 50000 - 60000 £ per year.
About Session Media
Session Media is an award-winning B2B marketing agency working with some of the fastest-growing B2B SaaS & Tech brands. We're on the hunt for our first-ever Head of LinkedIn Ads - to help continuously develop LinkedIn Ad practice and paid social strategy.
We're searching for someone who lives and breathes LinkedIn Ads - with deep platform expertise, and a knack for creative ad concepts that cut through in the feed.
Day-to-day Responsibilities
- Own and drive overarching LinkedIn Ads strategy across the client portfolio.
- Plan and execute medium to large-scale LinkedIn Ad campaigns.
- Monitor and evaluate campaign performance against KPIs, implementing new strategies and tests.
- Optimise audience targeting, bidding, and creative to maximise client performance and achieve the best ROI/ROAS.
- Identify growth opportunities and new ways to scale spend efficiently.
- Manage client communications and liaise with both internal and external teams.
- Identify inefficiencies in accounts and implement optimisation strategies.
- Implement 3rd party, 1st party tracking.
- Mentor and guide junior paid media team members.
- Collaborate with the copy & design team to develop creative assets and compelling ad copy.
- Implement internal AI assisted tools into each stage of the process.
Benefits
- £50,000 to £60,000 PA Salary
- Remote Working (or hybrid)
- Private dental and healthcare cover
- Additional holiday days accrued each year (up to four years)
- Your birthday off
- One-month paid sabbatical after five years of service
- Performance Related Bonus
Session Media Culture
We have been described by our clients as "intellectually curious" - we love bringing new ideas to the table and place performance at the forefront of all we do. We prioritise creativity over commodity and believe in recognising talent and performance with reviews every six months, so you won't be waiting years for a promotion or pay rise.
Requirements
- UK-based.
- 3+ years of experience working in or for the B2B sector (ideally SaaS).
- 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.
- Proven, hands-on experience managing and growing LinkedIn Ads campaigns at scale.
- Deep knowledge of LinkedIn Campaign Manager, audience targeting, and ad formats.
- Experience with CRM systems (e.g., HubSpot or Salesforce).
Desirable (but not essential)
- Experience managing or mentoring a paid media team.
- Familiarity with paid search and other paid social channels (Google Ads, Reddit, Meta & Facebook Business Manager).
Head of LinkedIn Ads in York employer: Session Media
Session Media is an exceptional employer that fosters a culture of creativity and intellectual curiosity, making it an ideal place for professionals passionate about B2B marketing. With a focus on employee growth, you can expect regular performance reviews and opportunities for advancement, alongside benefits like remote working options, additional holiday days, and a paid sabbatical after five years. Join us in a dynamic environment where your expertise in LinkedIn Ads will be valued and your contributions will directly impact the success of leading SaaS and Tech brands.
StudySmarter Expert Advice🤫
We think this is how you could land Head of LinkedIn Ads in York
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it showcases your experience with LinkedIn Ads and highlights any successful campaigns you've run. We want to see your expertise shine through, so don’t hold back!
✨Tip Number 2
Network like a pro! Reach out to connections in the B2B SaaS and tech space. Join relevant groups and engage in discussions about LinkedIn Ads. We can help you find opportunities that might not even be advertised yet!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of LinkedIn Campaign Manager and ad formats. Be ready to discuss your past campaigns and how you optimised them for better ROI. We love seeing candidates who are passionate and knowledgeable!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for talent that fits our culture of creativity and performance.
We think you need these skills to ace Head of LinkedIn Ads in York
Some tips for your application 🫡
Show Your Passion for LinkedIn Ads:When you're writing your application, let us know how much you love LinkedIn Ads! Share specific examples of campaigns you've managed and the results you've achieved. We want to see that you live and breathe this stuff!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in B2B marketing and any creative ad concepts you've developed. We appreciate when candidates take the time to align their skills with what we're looking for.
Be Data-Driven:Since we focus on performance, include metrics and KPIs from your past campaigns. Show us how you've optimised audience targeting and maximised ROI. Numbers speak volumes, and we love seeing a data-driven approach!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Session Media
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on all things LinkedIn Ads before the interview. Familiarise yourself with the latest features, ad formats, and best practices. Being able to discuss specific campaigns you've managed and the results achieved will show your deep platform expertise.
✨Showcase Your Creative Side
Prepare to talk about your creative ad concepts that have cut through the noise in the feed. Bring examples of successful campaigns you've executed, focusing on how you optimised audience targeting and bidding strategies to achieve the best ROI. Creativity is key!
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've monitored and evaluated campaign performance against KPIs. Share specific instances where you've identified inefficiencies and implemented optimisation strategies. This will highlight your ability to drive results and adapt strategies effectively.
✨Emphasise Team Collaboration
Since you'll be managing client communications and liaising with various teams, it's important to showcase your teamwork skills. Talk about how you've collaborated with copy and design teams to develop compelling ad copy and creative assets, as well as any mentoring experience you have with junior team members.
