At a Glance
- Tasks: Lead and innovate LinkedIn Ads strategy for top B2B brands.
- Company: Award-winning B2B marketing agency with a creative culture.
- Benefits: Competitive salary, remote work, extra holiday, and a paid sabbatical.
- Other info: Join a dynamic team that values creativity and rapid career growth.
- Why this job: Shape the future of LinkedIn Ads and drive impactful campaigns.
- Qualifications: 3+ years in B2B marketing and proven LinkedIn Ads expertise.
The predicted salary is between 50000 - 60000 £ per year.
About Session Media
Session Media is an award-winning B2B marketing agency working with some of the fastest-growing B2B SaaS & Tech brands. We're on the hunt for our first-ever Head of LinkedIn Ads - to help continuously develop LinkedIn Ad practice and paid social strategy. We're searching for someone who lives and breathes LinkedIn Ads - with deep platform expertise, and a knack for creative ad concepts that cut through in the feed.
Day-to-day Responsibilities
- Own and drive overarching LinkedIn Ads strategy across the client portfolio.
- Plan and execute medium to large-scale LinkedIn Ad campaigns.
- Monitor and evaluate campaign performance against KPIs, implementing new strategies and tests.
- Optimise audience targeting, bidding, and creative to maximise client performance and achieve the best ROI/ROAS.
- Identify growth opportunities and new ways to scale spend efficiently.
- Manage client communications and liaise with both internal and external teams.
- Identify inefficiencies in accounts and implement optimisation strategies.
- Implement 3rd party, 1st party tracking.
- Mentor and guide junior paid media team members.
- Collaborate with the copy & design team to develop creative assets and compelling ad copy.
- Implement internal AI assisted tools into each stage of the process.
Benefits
- £50,000 to £60,000 PA Salary
- Remote Working (or hybrid)
- Private dental and healthcare cover
- Additional holiday days accrued each year (up to four years)
- Your birthday off
- One-month paid sabbatical after five years of service
- Performance Related Bonus
Session Media Culture
We have been described by our clients as "intellectually curious" - we love bringing new ideas to the table and place performance at the forefront of all we do. We prioritise creativity over commodity and believe in recognising talent and performance with reviews every six months, so you won't be waiting years for a promotion or pay rise.
Requirements
- UK-based.
- 3+ years of experience working in or for the B2B sector (ideally SaaS).
- 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.
- Proven, hands-on experience managing and growing LinkedIn Ads campaigns at scale.
- Deep knowledge of LinkedIn Campaign Manager, audience targeting, and ad formats.
- Experience with CRM systems (e.g., HubSpot or Salesforce).
Desirable (but not essential)
- Experience managing or mentoring a paid media team.
- Familiarity with paid search and other paid social channels (Google Ads, Reddit, Meta & Facebook Business Manager).
Head of LinkedIn Ads in Leicester employer: Session Media
Session Media is an exceptional employer that fosters a culture of creativity and intellectual curiosity, making it an ideal place for professionals passionate about B2B marketing. With a focus on employee growth, the company offers regular performance reviews, remote working options, and generous benefits including additional holiday days and a paid sabbatical after five years. Join us to lead innovative LinkedIn Ads strategies while enjoying a supportive environment that values your contributions and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of LinkedIn Ads in Leicester
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it showcases your experience with LinkedIn Ads and highlights any successful campaigns you've run. We want to see your expertise shine through, so don’t hold back!
✨Tip Number 2
Network like a pro! Connect with industry professionals and engage in relevant discussions. We recommend joining LinkedIn groups related to B2B marketing and sharing your insights – it’s a great way to get noticed!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of LinkedIn Campaign Manager and the latest trends in paid social. We suggest practising common interview questions and having examples ready that demonstrate your success in optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us!
We think you need these skills to ace Head of LinkedIn Ads in Leicester
Some tips for your application 🫡
Show Your LinkedIn Love:When you're applying for the Head of LinkedIn Ads role, make sure to highlight your passion for LinkedIn Ads. Share specific examples of campaigns you've managed and how you've optimised them for success. We want to see that you truly live and breathe this platform!
Be Data-Driven:Since this role is all about performance, don’t forget to include metrics in your application. Talk about how you've monitored KPIs and what strategies you've implemented to improve ROI/ROAS. We love numbers that tell a story!
Creative Flair Matters:We’re looking for someone with a knack for creative ad concepts. In your application, showcase any innovative ideas or campaigns you've developed. Let us see your creative side and how it can cut through the noise in the feed!
Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Session Media
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on all things LinkedIn Ads before the interview. Familiarise yourself with the latest features, ad formats, and best practices. Being able to discuss specific campaigns you've managed and the results achieved will show your deep platform expertise.
✨Showcase Your Creative Side
Prepare to share examples of creative ad concepts you've developed that really cut through the noise. Think about how you can demonstrate your knack for crafting compelling ad copy and visuals that resonate with target audiences.
✨Be Data-Driven
Since the role involves monitoring and evaluating campaign performance, come ready to discuss how you've used data to optimise campaigns in the past. Highlight specific KPIs you've improved and the strategies you implemented to achieve those results.
✨Emphasise Team Collaboration
This position requires liaising with various teams, so be prepared to talk about your experience working collaboratively. Share examples of how you've mentored junior team members or worked with design and copy teams to create successful campaigns.
