At a Glance
- Tasks: Lead and innovate LinkedIn Ads strategy for top B2B brands.
- Company: Award-winning B2B marketing agency with a creative culture.
- Benefits: Competitive salary, remote work, extra holiday, and a paid sabbatical.
- Other info: Mentorship opportunities and rapid career growth in a supportive environment.
- Why this job: Join a dynamic team and shape the future of LinkedIn advertising.
- Qualifications: 3+ years in B2B marketing and proven LinkedIn Ads expertise.
The predicted salary is between 50000 - 60000 £ per year.
About Session Media
Session Media is an award-winning B2B marketing agency working with some of the fastest-growing B2B SaaS & Tech brands. We're on the hunt for our first-ever Head of LinkedIn Ads - to help continuously develop LinkedIn Ad practice and paid social strategy. We're searching for someone who lives and breathes LinkedIn Ads - with deep platform expertise, and a knack for creative ad concepts that cut through in the feed.
Day-to-day Responsibilities
- Own and drive overarching LinkedIn Ads strategy across the client portfolio.
- Plan and execute medium to large-scale LinkedIn Ad campaigns.
- Monitor and evaluate campaign performance against KPIs, implementing new strategies and tests.
- Optimise audience targeting, bidding, and creative to maximise client performance and achieve the best ROI/ROAS.
- Identify growth opportunities and new ways to scale spend efficiently.
- Manage client communications and liaise with both internal and external teams.
- Identify inefficiencies in accounts and implement optimisation strategies.
- Implement 3rd party, 1st party tracking.
- Mentor and guide junior paid media team members.
- Collaborate with the copy & design team to develop creative assets and compelling ad copy.
- Implement internal AI assisted tools into each stage of the process.
Benefits
- £50,000 to £60,000 PA Salary
- Remote Working (or hybrid)
- Private dental and healthcare cover
- Additional holiday days accrued each year (up to four years)
- Your birthday off
- One-month paid sabbatical after five years of service
- Performance Related Bonus
Session Media Culture
We have been described by our clients as "intellectually curious" - we love bringing new ideas to the table and place performance at the forefront of all we do. We prioritise creativity over commodity and believe in recognising talent and performance with reviews every six months, so you won't be waiting years for a promotion or pay rise.
Requirements
- UK-based.
- 3+ years of experience working in or for the B2B sector (ideally SaaS).
- 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.
- Proven, hands-on experience managing and growing LinkedIn Ads campaigns at scale.
- Deep knowledge of LinkedIn Campaign Manager, audience targeting, and ad formats.
- Experience with CRM systems (e.g., HubSpot or Salesforce).
Desirable (but not essential)
- Experience managing or mentoring a paid media team.
- Familiarity with paid search and other paid social channels (Google Ads, Reddit, Meta & Facebook Business Manager).
Head of LinkedIn Ads in Edinburgh employer: Session Media
Session Media is an exceptional employer that fosters a culture of creativity and intellectual curiosity, making it an ideal place for professionals passionate about B2B marketing. With a focus on employee growth, you can expect regular performance reviews and opportunities for advancement, alongside attractive benefits such as remote working options, additional holiday days, and a paid sabbatical after five years. Join us in a dynamic environment where your expertise in LinkedIn Ads will be valued and where you can make a significant impact on our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of LinkedIn Ads in Edinburgh
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it showcases your experience with LinkedIn Ads and highlights any successful campaigns you've run. We want to see your expertise shine through!
✨Tip Number 2
Network like a pro! Reach out to connections in the B2B sector and let them know you're on the lookout for opportunities. We can help you find the right contacts to get your foot in the door.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of LinkedIn Campaign Manager and ad formats. We recommend practising common interview questions related to performance marketing to show off your skills.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Head of LinkedIn Ads in Edinburgh
Some tips for your application 🫡
Show Your LinkedIn Love:When you're applying for the Head of LinkedIn Ads role, make sure to highlight your passion for LinkedIn Ads. Share specific examples of campaigns you've managed and how you've optimised them for success. We want to see that you truly live and breathe this platform!
Be Data-Driven:Since this role is all about performance, don’t forget to include metrics in your application. Talk about how you've monitored KPIs and what strategies you've implemented to improve ROI/ROAS. We love numbers that tell a story!
Creative Flair Matters:We’re looking for someone with a knack for creative ad concepts. In your application, showcase any innovative ideas or campaigns you've developed. Let us see your creative side and how it can cut through the noise in the feed!
Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Session Media
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on all things LinkedIn Ads before the interview. Familiarise yourself with the latest features, ad formats, and best practices. Being able to discuss specific campaigns you've managed and the results achieved will show your deep platform expertise.
✨Showcase Your Creative Side
Prepare to discuss your creative ad concepts that have cut through the noise in the feed. Bring examples of successful campaigns you've executed, highlighting how your creativity contributed to their success. This will demonstrate your ability to think outside the box.
✨Be Data-Driven
Since the role involves monitoring and evaluating campaign performance, be ready to talk about how you've used data to optimise campaigns. Discuss specific KPIs you've tracked and how you've implemented strategies based on performance insights to maximise ROI.
✨Emphasise Team Collaboration
This position requires liaising with various teams, so highlight your experience in managing client communications and collaborating with copy and design teams. Share examples of how you've successfully worked with others to develop compelling ad copy and creative assets.
