At a Glance
- Tasks: Lead and innovate LinkedIn Ads strategy for top B2B brands.
- Company: Award-winning B2B marketing agency with a focus on creativity.
- Benefits: Competitive salary, remote work, extra holiday, and a paid sabbatical.
- Other info: Fast-paced environment with regular performance reviews and growth opportunities.
- Why this job: Join a dynamic team and make a real impact in the B2B tech space.
- Qualifications: 3+ years in B2B marketing and proven LinkedIn Ads expertise.
The predicted salary is between 50000 - 60000 £ per year.
About Session Media
Session Media is an award-winning B2B marketing agency working with some of the fastest-growing B2B SaaS & Tech brands. We're on the hunt for our first-ever Head of LinkedIn Ads - to help continuously develop LinkedIn Ad practice and paid social strategy. We're searching for someone who lives and breathes LinkedIn Ads - with deep platform expertise, and a knack for creative ad concepts that cut through in the feed.
Day-to-day Responsibilities
- Own and drive overarching LinkedIn Ads strategy across the client portfolio.
- Plan and execute medium to large-scale LinkedIn Ad campaigns.
- Monitor and evaluate campaign performance against KPIs, implementing new strategies and tests.
- Optimise audience targeting, bidding, and creative to maximise client performance and achieve the best ROI/ROAS.
- Identify growth opportunities and new ways to scale spend efficiently.
- Manage client communications and liaise with both internal and external teams.
- Identify inefficiencies in accounts and implement optimisation strategies.
- Implement 3rd party, 1st party tracking.
- Mentor and guide junior paid media team members.
- Collaborate with the copy & design team to develop creative assets and compelling ad copy.
- Implement internal AI assisted tools into each stage of the process.
Benefits
- £50,000 to £60,000 PA Salary
- Remote Working (or hybrid)
- Private dental and healthcare cover
- Additional holiday days accrued each year (up to four years)
- Your birthday off
- One-month paid sabbatical after five years of service
- Performance Related Bonus
Session Media Culture
We have been described by our clients as "intellectually curious" - we love bringing new ideas to the table and place performance at the forefront of all we do. We prioritise creativity over commodity and believe in recognising talent and performance with reviews every six months, so you won't be waiting years for a promotion or pay rise.
Requirements
- UK-based.
- 3+ years of experience working in or for the B2B sector (ideally SaaS).
- 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles.
- Proven, hands-on experience managing and growing LinkedIn Ads campaigns at scale.
- Deep knowledge of LinkedIn Campaign Manager, audience targeting, and ad formats.
- Experience with CRM systems (e.g., HubSpot or Salesforce).
- Desirable (but not essential)
- Experience managing or mentoring a paid media team.
- Familiarity with paid search and other paid social channels (Google Ads, Reddit, Meta & Facebook Business Manager).
Head of LinkedIn Ads in Aberdeen employer: Session Media
Session Media is an exceptional employer that fosters a culture of creativity and intellectual curiosity, making it an ideal place for professionals passionate about B2B marketing. With a focus on employee growth, we offer regular performance reviews, remote working options, and generous benefits including additional holiday days and a paid sabbatical after five years. Join us to lead innovative LinkedIn Ads strategies while collaborating with a talented team in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of LinkedIn Ads in Aberdeen
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it showcases your experience with LinkedIn Ads and highlights any successful campaigns you've run. We want to see your expertise shine through, so don’t hold back!
✨Tip Number 2
Network like a pro! Connect with industry professionals and engage in conversations about LinkedIn Ads. Join relevant groups and share your insights. This can help you get noticed and might even lead to job opportunities!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of LinkedIn Campaign Manager and the latest trends in paid social. We love candidates who are passionate and informed, so show us you’re ready to take charge of our LinkedIn Ads strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of LinkedIn Ads in Aberdeen
Some tips for your application 🫡
Show Your Passion for LinkedIn Ads:When you're writing your application, let your enthusiasm for LinkedIn Ads shine through! Share specific examples of campaigns you've managed and how you’ve creatively tackled challenges. We want to see that you live and breathe this stuff!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in B2B marketing and performance marketing. Use keywords from the job description to show us you understand what we're looking for. It’ll make a big difference!
Quantify Your Achievements:Numbers speak volumes! When discussing your past roles, include metrics that showcase your success with LinkedIn Ads. Whether it’s ROI, ROAS, or campaign growth, we love seeing hard evidence of your impact.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Share a bit about yourself and why you’re excited about this role at Session Media. We want to know the real you, so don’t be afraid to let your personality shine!
How to prepare for a job interview at Session Media
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on all things LinkedIn Ads before the interview. Familiarise yourself with the latest features, ad formats, and best practices. Being able to discuss specific campaigns you've managed and the results achieved will show your deep platform expertise.
✨Showcase Your Creative Side
Prepare to share some of your most successful ad concepts that really cut through the noise. Think about how you can demonstrate your knack for creativity in your past roles, and be ready to discuss how you collaborate with design teams to create compelling assets.
✨Be Data-Driven
Since the role involves monitoring and evaluating campaign performance, come prepared with examples of how you've used data to optimise campaigns. Discuss specific KPIs you've worked with and how you implemented strategies based on performance insights.
✨Demonstrate Leadership Skills
If you have experience mentoring or guiding junior team members, make sure to highlight this. Talk about how you've helped others grow in their roles and how you plan to bring that same mentorship approach to the new position.
