Content Marketing Strategist in Durham

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth. We’re looking for a Content Marketing Strategist who’s excited to make an impact.

In this role, you’ll lead the development of customer-focused content, content that supports integrated marketing campaigns, and partner cross-functionally to keep our content resources on servicetrade.com fresh, accurate, and high-impact. Your content will be used in ABM programs, marketing campaigns, digital advertising, sales outreach, and to share our company’s continuous thread of good news on our owned web properties, social media, and third-party outlets.

In a world of AI, we believe that the future of content strategy resembles that of an engineer – someone who orchestrates, manages, and optimizes both our content strategy and the use of AI to power ServiceTrade’s content creation and storytelling at scale.

Key Responsibilities and Activities:

• Lead and evolve the company’s content strategy across the full funnel, aligning brand narrative, demand generation priorities, and product positioning to drive audience growth and pipeline impact.
• Lead and evolve the content systems and workflows that power ServiceTrade’s marketing content.
• Design scalable content pipelines that break content creation into repeatable, modular steps supported by automation and AI.
• Build and maintain content templates, prompt libraries, and structured workflows for campaigns, customer stories, and marketing programs.
• Maintain the content roadmap, editorial infrastructure, and organization-wide libraries that support campaign priorities and strategic initiatives.
• Establish governance standards, workflows, and quality benchmarks to ensure outputs remain accurate and on-brand.
• Continuously optimize workflows, templates, and automation to improve speed, scale, and effectiveness.

Customer Story Systems and Thoughtful Storytelling:

• Design scalable frameworks for capturing, structuring, and repurposing customer stories across channels.
• Partner with Customer Success, Sales, and Product to identify strong customer story opportunities aligned with business priorities.
• Build templates and processes that turn interviews, case studies, and testimonials into multi-format content assets.
• Enable teams to efficiently transform customer insights into blogs, social posts, campaign assets, and sales materials.

Campaign and Top-of-Funnel Content Systems:

• Build the systems that enable campaign content to be created, adapted, and distributed efficiently across channels.
• Translate campaign objectives into scalable content frameworks that support blogs, guides, video, social, and digital assets.
• Support distribution and engagement across always-on owned channels (servicetrade.com, blog, YouTube, and social platforms).
• Collaborate with Demand Generation and Brand teams to ensure content systems align with campaign goals and messaging.
• Identify opportunities to improve content velocity and scale through automation and structured workflows.
• Design workflows that allow marketing teams to repurpose and distribute campaign content across owned channels.
• Collaborate with Marketing Operations to define KPIs and measurement frameworks for content effectiveness and regularly report on impact.

Brand and Product Content Governance:

• Maintain systems that ensure brand voice, tone, and messaging remain consistent across all generated content.
• Partner with Product Marketing to ensure product messaging is embedded into content frameworks and templates.
• Develop guardrails and review processes that maintain clarity, accuracy, and brand alignment.
• Serve as a steward of the company’s content architecture and narrative consistency.

Web and Content Infrastructure:

• Design systems that support scalable content publishing and updates on servicetrade.com and other owned platforms.
• Maintain structured content models that support reuse, AEO/SEO performance, and discoverability.
• Collaborate with Web, AEO/SEO, and Design partners to improve content performance and user experience.
• Ensure content systems support consistent storytelling across web, social, and campaign channels.
• Help shape the content experience and discoverability strategy across web and organic channels.

Knowledge & Skills:

Required:

• 5+ years of experience in content marketing, content strategy, or a related B2B marketing role.
• Demonstrated ability to develop compelling customer stories, case studies, and narrative-driven marketing content.
• Strong writing and editing skills with the ability to communicate complex ideas clearly and simply.
• Experience supporting integrated marketing campaigns with content across multiple formats and channels (blog, web, social, guides, video, sales enablement).
• Experience designing and managing editorial calendars, content roadmaps, or structured content libraries.
• Experience using AI tools to support research, drafting, editing, and content optimization.
• Ability to design repeatable content workflows, templates, and frameworks that improve content efficiency and scalability.
• Strong collaboration skills and experience working cross-functionally with demand generation, product marketing, customer success, sales, and marketing operations.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Experience analyzing content performance and using data to improve content effectiveness and audience engagement.

Preferred:

• Experience in B2B SaaS, field service software, or technology marketing.
• Experience designing AI-assisted content workflows, prompt libraries, or automated content pipelines.
• Familiarity with SEO/AEO best practices and content discoverability strategies.
• Experience working with CMS platforms and structured web content systems.
• Experience using marketing automation, analytics, or content performance tools.
• Experience translating long-form content or customer insights into multi-channel campaign assets.
• Comfort experimenting with new tools and approaches to improve marketing content speed, scale, and impact.

A few things you’ll want to know:

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.

Our customers do essential work — often behind the scenes — and our software helps them do it better. They’re smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers.

When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about — and making work that truly matters every day.

What kind of working environment do you have?

We’re a growing business focused on building with intention and operating with purpose. You’ll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today’s lessons into tomorrow’s breakthroughs—all in service of big ambitions and real customer impact.

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions.
• Dental and Vision through Unum.
• Flexible Spending Account and Dependant Care Account.
• Company-paid Life insurance, STD and LTD.
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance.
• 401(k) with up to 3% employer match and NO vesting period.
• Flexible PTO policy.
• 10 company holidays.
• Parental Leave.
• Paid Time Off for Volunteering.
• Employee Reimbursement Program to use for well-being, technology and/or professional development.

Go ahead and apply! Let’s get to know each other.