At a Glance
- Tasks: Shape content strategies for AI-driven search and improve client visibility.
- Company: Dynamic agency at the forefront of AI and content strategy.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and diversity.
- Why this job: Join a team transforming how brands engage with AI and search technology.
- Qualifications: Experience in content strategy, SEO, and strong analytical skills required.
The predicted salary is between 45000 - 60000 £ per year.
The role involves shaping how brands create and structure content for the era of AI-driven search. Search is changing; it’s no longer just about ranking on Google — it’s about how content is understood, surfaced, and used by AI tools like ChatGPT, Perplexity, and Gemini. This role sits at the intersection of content strategy, SEO, and Generative Engine Optimization (GEO). You’ll help clients improve how their content is structured and positioned so it performs better in both traditional search and AI-generated answers.
What you’ll be doing:
- Support the development of content strategies for AI and search visibility.
- Help build topic frameworks, content structures, and SEO-aligned content plans.
- Translate SEO and content audits into clear, actionable recommendations.
- Identify opportunities to improve how content is surfaced in AI search tools.
- Conduct GEO content audits to identify opportunities for improved AI search visibility and citation potential.
- Develop AI search content strategies based on prompt intent analysis, audience research, and competitive visibility gaps.
- Create content recommendations aligned to emerging zero-click search behaviours and AI-driven discovery journeys.
- Help clients prioritise content formats that perform effectively in AI-generated answers, including expert-led, proprietary, transactional, and trust-building content.
- Support and occasionally lead parts of client workshops and strategy sessions.
- Help present findings and recommendations alongside senior team members.
- Contribute to shaping clear, structured content roadmaps for clients.
AI Search & Content Evolution:
- Learn and apply how AI search changes content discovery.
- Support optimisation of content for AI-generated answers.
- Develop and optimise AI prompts to enhance GEO performance and AI search visibility.
- Help identify content gaps and improvement opportunities across client sites.
- Research and map AI search prompting behaviours using GPT platforms, AI search tools, search data, and audience research methodologies.
- Build prompt libraries, intent clusters, and AI search taxonomies to inform GEO strategy and measurement.
- Analyse how brands, competitors, and publishers are referenced and cited across AI search platforms.
- Support the development of GEO testing frameworks and experimentation programmes.
Measurement & Insights:
- Support the development of GEO measurement frameworks and reporting methodologies.
- Help define and track key GEO performance indicators including citations, brand mentions, answer visibility, prompt coverage, and business outcomes.
- Work alongside analysts and technical specialists to build dashboards that demonstrate GEO performance and impact.
- Translate GEO performance data into actionable recommendations for clients.
Internal & Commercial Support:
- Contribute to new business proposals and strategy decks.
- Work with senior team members to shape GEO content approaches.
- Support the evolution of GEO content strategy frameworks.
What we’re looking for:
Must Have:
- Background in content strategy, SEO content, editorial, or digital marketing.
- Experience in agency, in-house, or consulting environments.
- Understanding of SEO content fundamentals: topic clusters, keyword research, content planning.
- Strong writing and structured thinking skills.
- Comfortable working with data, insights, and content performance.
- Ability to interpret search, audience, and AI visibility data to inform content strategy.
- Experience using content research, SEO, or AI tools to identify audience needs and content opportunities.
Nice to Have:
- Exposure to AI tools (ChatGPT, Perplexity, Gemini, etc.).
- Interest in how AI is changing search and content discovery.
- Basic understanding of technical SEO.
- Understanding of technical GEO concepts including AI crawlability, structured data, content accessibility, and citation optimisation.
- Familiarity with e-commerce content strategy and emerging standards such as Universal Commerce Protocol (UCP).
- Experience working with dashboards, reporting platforms, or data visualisation tools.
- Experience working with content designers, SEO teams, or analysts.
What success looks like (First 3-6 Months):
- Independently supports GEO content strategy workstreams.
- Produces clear, structured content recommendations for clients.
- Leads workshops and client meetings.
- Understanding of AI search and GEO principles.
- Becomes a key part of the team.
Who this role is not for:
- Pure content production or copywriting-only roles.
- Senior strategists expecting full ownership of accounts.
- Highly technical SEO specialists without content focus.
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Plan.net UK team.
GEO Content Strategist in London employer: Serviceplan Group UK
At Plan.net UK, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a GEO Content Strategist, you will have the opportunity to work at the forefront of AI-driven content strategy, with access to continuous learning and professional development. Our commitment to diversity and inclusion ensures that every team member's voice is valued, making it a rewarding environment for those looking to make a meaningful impact in the digital landscape.
