At a Glance
- Tasks: Shape content strategies for AI-driven search and improve client visibility.
- Company: Join a forward-thinking agency at the forefront of content strategy and SEO.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Be part of the AI revolution in content creation and make a real impact.
- Qualifications: Experience in content strategy or SEO, strong writing skills, and data interpretation abilities.
The predicted salary is between 45000 - 60000 £ per year.
We’re looking for a GEO Content Strategist to help shape how brands create and structure content for the era of AI-driven search. Search is changing. It’s no longer just about ranking on Google — it’s about how content is understood, surfaced, and used by AI tools like ChatGPT, Perplexity, and Gemini. This role sits at the intersection of content strategy, SEO, and Generative Engine Optimization (GEO). You’ll help clients improve how their content is structured and positioned so it performs better in both traditional search and AI-generated answers. You’ll work closely with strategists, technical SEO specialists, and the delivery team to turn insight into action.
What you’ll be doing:
- Support the development of content strategies for AI and search visibility
- Help build topic frameworks, content structures, and SEO-aligned content plans
- Translate SEO and content audits into clear, actionable recommendations
- Identify opportunities to improve how content is surfaced in AI search tools
- Conduct GEO content audits to identify opportunities for improved AI search visibility and citation potential
- Develop AI search content strategies based on prompt intent analysis, audience research, and competitive visibility gaps
- Create content recommendations aligned to emerging zero-click search behaviours and AI-driven discovery journeys
- Help clients prioritise content formats that perform effectively in AI-generated answers, including expert-led, proprietary, transactional, and trust-building content
- Support and occasionally lead parts of client workshops and strategy sessions
- Help present findings and recommendations alongside senior team members
- Contribute to shaping clear, structured content roadmaps for clients
AI Search & Content Evolution:
- Learn and apply how AI search changes content discovery
- Support optimisation of content for AI-generated answers
- Develop and optimise AI prompts to enhance GEO performance and AI search visibility
- Help identify content gaps and improvement opportunities across client sites
- Research and map AI search prompting behaviours using GPT platforms, AI search tools, search data, and audience research methodologies
- Build prompt libraries, intent clusters, and AI search taxonomies to inform GEO strategy and measurement
- Analyse how brands, competitors, and publishers are referenced and cited across AI search platforms
- Support the development of GEO testing frameworks and experimentation programmes
Measurement & Insights:
- Support the development of GEO measurement frameworks and reporting methodologies
- Help define and track key GEO performance indicators including citations, brand mentions, answer visibility, prompt coverage, and business outcomes
- Work alongside analysts and technical specialists to build dashboards that demonstrate GEO performance and impact
- Translate GEO performance data into actionable recommendations for clients
Internal & Commercial Support:
- Contribute to new business proposals and strategy decks
- Work with senior team members to shape GEO content approaches
- Support the evolution of GEO content strategy frameworks
What we’re looking for:
Must Have:
- Background in content strategy, SEO content, editorial, or digital marketing
- Experience in agency, in-house, or consulting environments
- Understanding of SEO content fundamentals: topic clusters, keyword research, content planning
- Strong writing and structured thinking skills
- Comfortable working with data, insights, and content performance
- Ability to interpret search, audience, and AI visibility data to inform content strategy
- Experience using content research, SEO, or AI tools to identify audience needs and content opportunities
Nice to Have:
- Exposure to AI tools (ChatGPT, Perplexity, Gemini, etc.)
- Interest in how AI is changing search and content discovery
- Basic understanding of technical SEO
- Understanding of technical GEO concepts including AI crawlability, structured data, content accessibility, and citation optimisation
- Familiarity with e-commerce content strategy and emerging standards such as Universal Commerce Protocol (UCP)
- Experience working with dashboards, reporting platforms, or data visualisation tools
- Experience working with content designers, SEO teams, or analysts
What success looks like (First 3-6 Months):
- Independently supports GEO content strategy workstreams
- Produces clear, structured content recommendations for clients
- Leads workshops and client meetings
- Understanding of AI search and GEO principles
- Becomes a key part of the team
Who this role is not for:
- Pure content production or copywriting-only roles
- Senior strategists expecting full ownership of accounts
- Highly technical SEO specialists without content focus
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Plan.net UK team.
GEO Content Strategist employer: Serviceplan Group UK
At Plan.net UK, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a GEO Content Strategist, you will have the opportunity to work at the forefront of AI-driven content strategy, with access to continuous learning and professional development. Our commitment to diversity and inclusion ensures that every team member feels valued and empowered to contribute to meaningful projects in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land GEO Content Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Serviceplan Group UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Serviceplan Group UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Serviceplan Group UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Serviceplan Group UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GEO Content Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Serviceplan Group UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Serviceplan Group UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Serviceplan Group UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Serviceplan Group UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Serviceplan Group UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Serviceplan Group UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
