Sales Director, Defence and National Security

What you get to do in this role:

• Build and lead a team of Sales Executives focused on driving growth across the UK Defence and National Security sector, spanning MoD including Armed Forces, National Security and Defence Industry.
• Define and execute a sector sales strategy in conjunction with Sales Operations, with a deep understanding of the Defence and National Security procurement landscape.
• Actively engage in territory planning, relationship development, and opportunity progression — working alongside Field Sales teams to understand how we can uniquely address mission requirements.
• Recruit, coach, and mentor team members, building sector expertise and sales excellence across the team; fostering an understanding of Defence mission and stakeholder dynamics unique to this community.
• Manage and report accurate forecast and pipeline to the business, accounting for the extended timelines and approval chains common in Defence and national security procurement.
• Deliver against annual sales targets on a quarterly and annual basis, with an understanding of how in‑year budget management and CDEL/RDEL dynamics affect deal timing.
• Engage confidently at senior levels to understand strategic requirements and position ServiceNow as the platform for mission‑critical workflow transformation.
• Retain and grow existing customer relationships through regular non‑sales engagement, ensuring customers are realising value and are positioned to expand their use of the platform.

Qualifications:

• Experience leveraging or critically thinking about how to integrate AI into Defence or national security contexts — including AI‑driven workflow automation, decision support, and an understanding of the sovereign AI and data governance considerations unique to classified and sensitive environments.
• Extensive track record of new business sales success within UK Defence, National Security, or adjacent regulated sectors, with strong presentation and negotiation skills at a Senior Leadership level across Defence and Defence Ecosystem.
• Demonstrated success in recruiting, coaching, and managing high‑performing sales teams operating in complex, relationship‑driven, and security‑conscious environments.
• Strategic thinker with strong analytical and financial planning capability — including the ability to navigate CDEL/RDEL budget structures, SR cycles, and programme‑led spending patterns to build accurate plans and exceed quota.
• Ownership of rigorous CRM discipline — maintaining accurate pipeline, current and forward‑quarter forecasts, and opportunity inspection across long and often unpredictable defence procurement timelines.
• Experienced in driving structured sales process and building effective working relationships with Sales Operations in environments where deal cycles regularly extend beyond a single financial year.
• Deep understanding of how IT and digital transformation underpin Defence capability — from legacy modernisation and secure cloud adoption to the integration of AI into operational and enterprise workflows.
• Proven ability to build long‑term, senior‑level relationships across the MoD enterprise, intelligence community, and national security agencies, with an appreciation of the trust and discretion these relationships require.
• Comfortable operating in a rapidly evolving environment where policy, technology, and threat landscape all shift — and able to bring a team with you through that ambiguity.
• Strong business and financial acumen, with the ability to connect ServiceNow's platform value to Defence mission outcomes, not just IT efficiency.
• Track record of building self‑motivated, collaborative sales teams that embrace a culture of accountability, high performance, and mutual support.

Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.