Marketing Apprentice

Region: EMEA - Europe, Middle East and Africa

Work Persona: Flexible

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’ve got opportunities across 3 different areas of our Marketing team with roles in our EMEA Strategic Events team, our EMEA Solution Marketing team and finally our UK & Ireland Marketing team. We don’t expect you to know the difference between those areas as yet and help you navigate the most suitable role during the hiring process.

The EMEA Strategic Events team is responsible for delivering key big rock events throughout the year to support the EMEA-wide region. Our goal is to deliver meaningful and impactful experiences for our customers which in return creates opportunity or accelerates or influences pipeline. We cover a wide range of experiences including ServiceNow led events, third party activations and our workshop program. We partner across the organisation across multiple teams to build programs to support our business priorities.

The Solution Marketing team is responsible for developing the Go-to-Market strategy and executing EMEA wide campaigns to generate sales pipelines for the wider business. They work in partnership with Solution Sales and Solution Consulting to ensure the EMEA marketing guidance and campaigns deliver for the local business needs.

Our UK&I Marketing team’s ultimate goal is to establish a connection with customers and prospects, in order to help them understand and discover more about what ServiceNow could do for them. Their intern is to help our Sales team to create opportunities and then influence and accelerate them to close deals and help hit revenue goals.

As an Apprentice in these teams, you’ll have the chance to learn about and support the implementation of the key activities that goes into the different and varied activities. You’ll be learning alongside completing an accredited qualification via our apprentice provider, Apprentify who will support you with technical skills and ensure you’re completing the relevant modules.

Some of the things you might learn (depending on the team you’re working with):

• Whether it’s a client who has never heard of ServiceNow or our most loyal customers, you will gain experience in marketing to each audience and learn how to position ServiceNow and our products to best position us.
• Creating registration pages, promoting the events, crafting the on-the-day experience and building follow up campaigns – you'll be part of the team that makes it all happen!
• Stretch your data analytics skills by considering our audiences, revenue targets and metrics from previous campaigns and what we need to do to make the most of both whilst learning how to measure the outcomes too.
• You’ll build your internal communications skills as you develop your understanding of what your key stakeholders need from you and the team.
• Gain experience with marketing-tech (martech) tools and apps such as our own CRM, Folloze, Swoogo, Marketo (via our corporate colleagues) and others and how to best use them to yours and ServiceNow’s benefit.
• You’ll learn how multiple aspects of marketing come together to drive business results be it branding, communications, demand generation, partner marketing, Account Based Marketing etc.
• How to develop custom marketing strategies to help land specific clients having researched everything you can find out about them in order to better understand the opportunity in front of you.

Qualifications

Who you are:

• For us attitude and behaviours are all important – we can teach you everything you need to know from a technical skills perspective, but we can’t teach attitude or how you approach your work – be open to feedback, be easy to collaborate with in your teams and show a desire to learn and grow. Curiosity and pro-activity will take you a long way.
• Good verbal and written communication is crucial as you’ll be dealing with lots of internal stakeholders in other teams and also external clients, therefore being clear, concise and helping others understand what is expected of them is vital.
• You don’t need any experience in Marketing, although if you do that’s a bonus, but between us and Apprentify, you’ll learn everything you need to know about how to do the job.
• Fluent in English and if you do speak another European language that will come in handy too.
• This role requires attendance at our Staines office a minimum of 3 days per week.
• This apprenticeship is expected to begin on 15th June 2026.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.