At a Glance
- Tasks: Drive sales success for innovative CRM and CPQ solutions, collaborating with diverse teams.
- Company: Join ServiceNow, a leader in AI-driven business transformation.
- Benefits: Flexible work options, competitive salary, and a culture of innovation.
- Other info: Dynamic environment with opportunities for growth and collaboration.
- Why this job: Make an impact by helping businesses streamline their sales processes with cutting-edge technology.
- Qualifications: 8+ years in specialist sales, preferably in CRM or CPQ solutions.
The predicted salary is between 63000 - 77000 £ per year.
Region: EMEA - Europe, Middle East and Africa
Work Persona: Flexible or Remote
Company Description: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow—helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.
Job Description: The Senior CRM Sales Specialist, CPQ will drive market success of ServiceNow’s Configure Price Quote (CPQ) and CRM Sales solutions. These solutions sit alongside our market-leading Service Management platform and unify the selling motion by giving sellers a single source of truth for products, pricing, quoting, and deal execution.
What you get to do in this role:
- The Senior CRM Sales Specialist for CPQ leads the full sales cycle for our CPQ and CRM Sales products, partnering closely with Solution Consulting, Product, and GTM teams.
- Responsibilities and activities may vary depending on territory, industry coverage, or account segmentation.
- Support territory strategy and planning by aligning CPQ/CRM capabilities to account priorities, whitespace, and revenue opportunities.
- Lead discovery with customers to understand quoting challenges, product complexity, approval workflows, and seller inefficiencies.
- Provide strategic input during account planning by identifying CPQ, quoting automation, or CRM workflow modernization use cases.
- Ensure recommendations into account strategy are aligned with Now Value principles, quantifying business impact, efficiency gains, and AI-powered selling outcomes.
- Partner with SC & Specialist SC teams to define roadmap alignment and ensure product fit, capability validation, and competitive positioning.
- Coach AEs, BDRs, and account teams on CPQ/CRM opportunity triggers, value messaging, and how to position workflow automation within the broader selling motion.
- Lead the full sales cycle including qualification, value-based selling, demonstrations, business case development, and negotiation.
- Customize your time to the needs of the territory and account team while celebrating wins across the organization.
Qualifications: To be successful in this role you have:
- Deep experience in specialist sales, preferably within a CRM / CPQ/ Customer engagement/Customer Service Management / CX / CPaaS / CCaaS / SOM vendor.
- 8+ years of sales experience within complex software or platform solutions, selling CPQ, CRM, or Revenue/Sales Operations-related solutions.
- An understanding of the CRM, CX, CSM, or CPQ solution-related business processes.
- Technical fluency to be able to present, demo and lead credible discovery, value positioning, and use case identification with executives, ServiceNow sellers, and CRM leaders.
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- Experience leading virtual or matrixed teams.
- Ability to understand broad, macro-level business IT needs for a prospective client.
- Experience establishing trusted relationships with current and prospective clients and other teams.
- Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships.
- Able to thrive in a fast paced, growing, deadline driven environment.
- Willingness to go above and beyond to win in the market against stiff competition.
- Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences.
- Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system.
- Excellent communication and polished presentation skills.
Additional Information: We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
Accommodations: We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.
CRM Solution Sales Executive employer: ServiceNow
ServiceNow is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Senior Forward-Deployed AI Engineer role. Located in a vibrant tech hub, employees benefit from continuous growth opportunities, access to cutting-edge AI technologies, and a commitment to work-life balance, making it an ideal environment for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Solution Sales Executive
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like CRM Solution Sales Executive at ServiceNow, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ServiceNow. Tailor your message to explain why you’re drawn to them and how you can contribute as a CRM Solution Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace CRM Solution Sales Executive
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ServiceNow:When writing your cover letter, make sure to tailor your message specifically for ServiceNow. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ServiceNow
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ServiceNow that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ServiceNow that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ServiceNow’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
