AVP UKI CRM

The UKI Area Vice President for CRM Solution Sales will lead all CRM-related sales motions and functions across the region. Reporting directly to the EMEA GVP CRM, this role is pivotal in driving CRM solution sales across UKI. This leader will be responsible for driving CRM sales execution leveraging the global playbook and key weekly metrics. The role demands a leader who can inspire teams, navigate a matrixed organisation spanning COE, marketing, technical and partner functions, and deliver predictably exceptional results.

Responsibilities

• Lead and manage all CRM solution sales across UKI
• Develop and execute strategic sales plans to achieve regional revenue targets and growth objectives
• Collaborate with the EMEA GVP CRM and GVP UKI Sales to align sales strategies and initiatives
• Build and maintain strong relationships with clients, partners, and internal stakeholders across UKI
• Provide leadership and guidance to the UKI CRM sales and consulting teams, ensuring high performance and professional development
• Monitor market trends and competitor activity across UKI to identify opportunities and challenges
• Drive innovation and continuous improvement in CRM sales processes and methodologies
• Represent UKI in regional CRM sales forums and contribute to the overall CRM strategy
• Manage your teams around achieving key KPI’s of bookings to plan, pipeline creation, recruit to plan and talent development
• Be a trusted mentor and leader who sets a high-bar, leading from the front
• Establish and nurture relationships at the highest levels of organizations
• Manage accurate forecasting and communications on a daily basis
• Drive customer success practices across your area and apply flexible work policies as described above
• Travel up to 50% of the time

Qualifications

• Extensive experience in CRM solution sales, with a proven track record of success across the UKI market
• Senior sales leadership experience operating across multiple countries and cultures within UKI
• Experience leveraging or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving
• Strong leadership and people management skills, with the ability to inspire and motivate diverse, geographically dispersed teams
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels across a matrixed global organization
• Strategic thinker with the ability to develop and execute effective regional sales plans
• Strong knowledge of UKI market dynamics and the competitive CRM landscape
• Results‑oriented, with a consistent focus on achieving sales targets and driving growth
• Strong experience managing multi‑tiered customer relationships; demonstrated ability to coach and mentor
• A strong track record selling business applications in CRM, customer service, field service or supply chain domains
• A consistent track record of meeting and exceeding team quotas selling to large accounts (20,000+ employees)
• Experience attracting, retaining, and developing high‑performing, high‑potential talent through assessing, selecting, onboarding, coaching, and developing
• A track record of managing a growing team in different geographical locations across Europe
• Superior knowledge and demonstrated skills of sales techniques, customer interaction, customer relations
• Strong forecasting and reporting capabilities
• A proven and consistent track record selling to large enterprise‑level customers and establishing relationships at the C‑suite level
• Strong organization, communication, teamwork, presentation, problem‑solving and time‑management skills
• Experience inspiring the team to follow defined best practices
• The ability to navigate and collaborate through complex opportunities
• A competitive, can‑do, optimistic, realistic attitude, strong work ethic, humility and excellent team‑building communication and listening skills