At a Glance
- Tasks: Lead a dynamic team to drive CRM sales growth across EMEA.
- Company: Join ServiceNow, the AI control tower for business reinvention.
- Benefits: Flexible work options, competitive salary, and a culture of innovation.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact by shaping the future of CRM with cutting-edge technology.
- Qualifications: Proven sales leadership in CRM SaaS and strong commercial acumen required.
The predicted salary is between 56250 - 68750 £ per year.
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow—helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.
The Director, CRM Sales – EMEA Commercial will be responsible for leading the growth of ServiceNow's CRM business across the EMEA Commercial market. This is an opportunity for an experienced SaaS sales leader to build, lead and develop a team of CRM Account Executives, driving new customer acquisition, expanding existing relationships and delivering revenue growth. The ideal candidate will bring strong CRM industry knowledge, commercial acumen and a proven track record in sales leadership. We're looking for a hands-on leader who enjoys developing people, driving sales performance and championing value-based selling, working closely with customers and Line of Business decision-makers to deliver measurable business outcomes.
What you get to do in this role:
- Lead and develop a high-performing team of CRM Account Executives across the EMEA Commercial market.
- Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and consistent quota attainment.
- Develop and execute territory and account plans, building scalable and repeatable sales motions to drive pipeline generation, improve sales productivity and maximise market coverage.
- Coach CRM Account Executives on customer discovery, value-based selling, executive engagement and deal execution, providing hands-on support for strategic opportunities.
- Establish relationships with senior Line of Business decision-makers across Customer Service, Contact Centre, Field Operations, Sales and Revenue Operations, positioning ServiceNow as a strategic CRM partner.
- Actively support customer engagements, deal strategy and negotiations, providing hands-on leadership and coaching to improve win rates and deal velocity.
- Drive disciplined pipeline generation, opportunity management, forecasting and sales execution to consistently achieve quarterly and annual revenue targets.
- Partner closely with Field Sales, Solution Consulting, Business Development, Marketing, Partners and Customer Outcomes to execute an integrated go-to-market strategy and strengthen account collaboration.
- Foster a collaborative, customer-first and high-performance culture, developing talent and building the capabilities required to scale ServiceNow's CRM business.
Qualifications:
- Extensive experience in CRM SaaS or enterprise software sales, including 4+ years of successful sales leadership experience and a strong track record in direct sales.
- Proven experience selling CRM solutions, with a strong understanding of the CRM market, competitive landscape and business priorities across Customer Service, Contact Centre, Sales and Field Operations.
- Proven success building, scaling and coaching high-performing sales teams, ideally within Commercial segment.
- Strong expertise in value-based selling, executive engagement and complex deal negotiation.
- Strong commercial and financial acumen, with experience in territory planning, pipeline management, forecasting and sales performance.
- Ability to operate effectively in a matrixed sales environment, building strong partnerships across teams and functions.
- Experience leveraging AI to improve sales productivity, decision-making or customer outcomes.
- An entrepreneurial, hands-on leadership style with the ability to thrive in a fast-paced, evolving business.
- Fluency in English and willingness to travel as required.
Sales Director, CRM Commercial Sales employer: ServiceNow, Inc.
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StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, CRM Commercial Sales
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director, CRM Commercial Sales at ServiceNow, Inc., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ServiceNow, Inc.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director, CRM Commercial Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director, CRM Commercial Sales
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ServiceNow, Inc.:When writing your cover letter, make sure to tailor your message specifically for ServiceNow, Inc.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ServiceNow, Inc.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ServiceNow, Inc. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ServiceNow, Inc. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ServiceNow, Inc.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
