Social & Video Content Producer

About Serviceform

Serviceform is a fast-growing SaaS company that helps businesses turn website visitors into customers. Our platform combines AI agents, chatbots, dynamic forms, and booking tools to capture and qualify leads — used by 1500+ websites, with particular strength in real estate, automotive, ecommerce and education. We're a small, fast-moving team that ships quickly and builds things in-house rather than outsourcing them. We're building our content engine, and we want one person to own it from the ground up. We're a team of 70 people across four offices, but this role is a hybrid (2-3 days at office in a week) role in London working with the two founders. We'll be growing our team in London over the fall with 2-3 more people in other roles. If you like Friends, Harry Potter - or just fun in general you'll fit right in. We're not too serious, but we work hard.

The role

This is a founding, end-to-end content role. You'll own the whole pipeline - capture, edit, publish, and the strategy behind it. You'll turn our founders, our product, and our customers' wins into a steady stream of video that actually gets watched: daily short-form across every platform, plus the long-form pieces that anchor it all. You won't be handed a brief and told to film it. You'll decide what to make, make it, ship it, read the numbers, and do more of what works. This is a one‑person content studio with real ownership — and the backing to grow it into a team. If you've wanted to build a content function from scratch and own the outcome, this is that job.

What you'll own

• Capture. Film and direct our founders and team — talking heads, hot takes, product walkthroughs, behind-the-scenes. Run camera, sound, and lighting on shoots, and produce our webinars.
• Edit. Cut polished long‑form (webinars, founder interviews, product videos) and fast, punchy, platform‑native short‑form clips with strong hooks.
• Publish. Ship daily short‑form across LinkedIn, YouTube Shorts, Instagram, TikTok, and X — writing the copy, captions, and hooks, posting natively, and holding a consistent cadence.
• Strategy. Own what gets made and why. Build the content calendar, run a founder‑first distribution approach, and decide where to focus.
• Repurpose. Turn one long‑form recording into a week of short‑form. Spot the clippable moment before the camera's even off.
• Iterate. Watch watch‑through, shares, and saves. Learn what lands, double down, cut the rest.

What we're looking for

• You've run the full loop before - filmed it, cut it, posted it, grown it — and you can show us the accounts and output to prove it. This matters more than anything else.
• Strong editing across both short‑form and long‑form (Premiere, DaVinci, CapCut, or equivalent).
• Comfortable on the production side: framing a shot, getting clean audio, making non‑actors look good on camera.
• Genuinely fluent in how each platform works — you know why a TikTok hook isn't a LinkedIn hook.
• A self‑starter who's energised by owning a function solo and building it into something bigger.
• Fast, organised, and able to hold a daily cadence by batching your work rather than scrambling.

Nice to have

• Motion graphics / basic animation.
• Experience making B2B or SaaS content genuinely engaging (harder than it sounds).
• A strong instinct for brand voice.
• Familiarity with real estate, automotive or ecommerce audiences.

What we offer

• £35,000 – £40,000 depending on experience.
• Full ownership of a function from day one, with the budget and backing to grow it into a team.
• A small, fast team where your work ships immediately and you see the impact.
• Hybrid working, with on‑site days for filming.
• The rare chance to build something from scratch instead of slotting into someone else's system.