Director Demand Generation, EMEA

Director of Demand Generation, EMEA

We’re seeking a Director of Demand Generation for the Enterprise & Commercial segments to join our Marketing team to lead our demand generation strategy, planning, and execution to drive growth and scale ServiceChannel business in the EMEA region. This leader will report to the VP, Demand Gen and manage agencies, working with the North America Marketing team, as well as Sales, Operations, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help grow ServiceChannel business in the EMEA region. This is a hands‑on role requiring both strategic thinking and tactical execution, where you\’ll excel at impact‑driven prioritization to drive results with limited resources.

Key Responsibilities

• Strategic Planning – Develop and implement a comprehensive EMEA demand generation strategy aligned with overall business goals, identifying target audiences, key messaging, and appropriate marketing channels targeting Enterprise & Commercial segments.
• Campaign Management – Lead the design, execution, and optimization of multi‑channel marketing campaigns including email marketing, content marketing, paid advertising, webinars, events, and social media initiatives.
• Account‑Based Marketing (ABM) – Develop, enhance, and strengthen the company’s full‑funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness, engagement, and adoption – through touchpoints across marketing and sales channels.
• Cross‑functional Collaboration – Work closely with the rest of the North America (NA) Marketing + Sales Ops teams to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data‑driven insights.
• Sales Alignment – Foster close collaboration with EMEA BDR & Sales teams to ensure seamless lead handoff, develop joint sales and marketing initiatives, and optimize lead qualification processes.
• Market Insights – Partnering with Product Marketing team to stay abreast of market trends, competitor activity, and customer needs within the EMEA region to inform integrated campaign strategy and messaging.
• Performance Management – Track key performance indicators (KPIs) like account reach and engagement, qualified account activity, lead generation, conversion rates, and ROI to measure campaign effectiveness, identify areas for improvement, and make data‑driven adjustments.
• MarTech Consumption – Leverage MarTech platforms such as 6Sense, Drift, Mutiny, HubSpot for maximizing ABM campaign performance & execution.

Required Skills & Experience

• Minimum of 10 years of experience creating, executing, and leading demand generation in B2B SaaS + high‑tech industries focused on Enterprise, Commercial segments.
• Proven track record of success within the EMEA region, while having familiarity with the EMEA market landscape, cultural nuances, and local regulations.
• Excellent leadership and communication skills, collaborating with cross‑functional stakeholders, and present results effectively.
• Strategic, creative, and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.
• Expertise across inbound and outbound (ABM) strategies and tactics, including setting priorities across programmatic display/ digital advertising, email marketing, SEM, SEO, content syndication, direct mail, events, etc.
• Data‑driven, with a firm grasp on key metrics and performance indicators.
• Marketing technology acumen, with a knowledge of tools necessary for effective demand generation and those that are a “nice to have.” Experience with 6Sense, HubSpot, and Salesforce technology is a strong plus.
• Accountable for results, with the ability to work collaboratively across sales, marketing and operations teams to achieve results.
• Problem solving skills to identify and solve complex problems.
• Comfortable working on a high‑performing team that is constantly challenging itself.
• Can‑do, positive, inspiring attitude.
• Ability to manage multiple priorities in a fast‑paced environment, while still ensuring high quality deliverables and a strong attention to detail.
• BA/BS degree.
• Fluent in English & 2 other European languages.

Preferred Skills & Experience

• MBA preferred.

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.

Equal Opportunity Employer

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing and Sales