Social Media Manager

The Brand Co-owned by Ellie Goulding, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink and draught cocktails, made using only the finest natural, sustainably sourced ingredients and premium spirits. We are led by a passionate team that upholds exceptionally high standards across every aspect of the business. We’re looking for like-minded individuals who are entrepreneurial, self-starting, and driven - people who are hungry to make an impact and help shape the next stage of our journey.

The Role

SERVED is looking for a Social Media Manager to join our rapidly growing business. This role is ideal for someone who is both strategically minded and deeply passionate about social media, with a strong understanding of how to create impactful, shareable content that drives growth. You’ll bring at least 5+ years of experience managing multiple social platforms, along with a proven track record of delivering measurable results. We’re looking for someone who is not only creative but also highly analytical - someone who can track performance, interpret data, and clearly communicate insights. You take pride in creating best-in-class content, and you thrive in a fast-paced, high-growth environment.

What you’ll be responsible for:

• Develop and execute a best-in-class social media strategy across Instagram and TikTok, aligned with overall brand and marketing objectives.
• Create, plan and publish engaging, high-quality content that drives reach, engagement and follower growth.
• Lead the end-to-end content creation process, from ideation and briefing through to execution and optimisation.
• Identify and capitalise on social trends, ensuring the brand remains culturally relevant and at the forefront of the category.
• Manage social media channels, including content scheduling, and community management.
• Source, brief and manage a network of creators, ensuring all content aligns with brand tone and standards.
• Build and maintain strong relationships with influencers and partners to drive long-term value.
• Work closely with brand partners to amplify social campaigns, including giveaways, events and activations.
• Support the planning and execution of social-first campaigns tied to product launches and key brand moments.
• Monitor, analyse and report on performance across all social channels, using insights to continuously optimise content and strategy.
• Track key metrics and provide regular reporting with clear recommendations for growth.
• Stay up to date with platform updates, tools and best practices, proactively bringing new ideas to the team.
• Collaborate cross-functionally with marketing, brand and commercial teams to ensure consistency and impact across all touchpoints.

What we’ll be looking for in you:

• 5+ years of experience in social media and content creation, ideally within beauty, lifestyle, wellness, or fashion brands.
• Proven ability to drive engagement and social growth across multiple platforms.
• Hands-on experience with TikTok, Instagram, and LinkedIn.
• Experience producing low-fi, social-first content across multiple formats (video, stills, Polaroid, camcorder, iPhone).
• Confident on camera and comfortable featuring in in-house content.
• Strong content creation skills, including shooting, editing, and showcasing creative flair.
• An aesthetic eye for best-in-class content and a clear understanding of what resonates with audiences.
• Demonstrated track record of surpassing KPIs and achieving measurable results.
• Experience with reporting and analytics platforms to track performance and optimise strategy.
• Confident in sourcing, briefing, and reviewing social creators and collaborators.
• Results-oriented, commercially minded, and a strong brand ambassador.
• Positive, ambitious, self-sufficient, and collaborative - a true team player.
• Extremely well-organised, with a structured and methodical approach to work.
• Passionate about working in a small, fast-paced, entrepreneurial environment where no task is too small.
• Able to commute to our London office, with flexibility around working practices.

What’s in it for you:

• To be part of one of the fastest growing and exciting businesses in the drinks industry, co-owned by Ellie Goulding.
• A chance to work alongside the founders to learn, develop and grow alongside the business.
• A chance to work with Ellie Goulding and her hugely talented team.
• A unique opportunity to join the brand at an early stage in one of the most exciting new drinks categories.
• To be part of a business that’s on a mission to change the way we drink.
• You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level.

Package & Benefits:

• Competitive base salary.
• Annual bonus based on achieving annual KPIs.
• 25 days holiday + public holidays.
• 3% employer pension contribution, 5% optional employee contribution.
• 4pm Friday finish.
• Free SERVED for yourself, and product discount codes for friends and family.
• Hybrid working - 3 days in our London Waterloo office, 2 days WFH.

At Served we believe in having a diverse team of like-minded, enthusiastic, hard-working and skilled people that make us who we are and a fundamental part of our growth and success. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.

If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK’s leading premium RTD brand then we would love to hear from you.