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For Companies At a Glance
- Tasks: Lead brand strategy and execute bold campaigns that stand out.
- Company: Join SERVED, a fast-rising FMCG brand co-founded by Ellie Goulding.
- Benefits: Enjoy a dynamic work environment with the freedom to innovate.
- Other info: Work in London, 3 days a week, with excellent growth opportunities.
- Why this job: Make a real impact in a culturally relevant brand with global backing.
- Qualifications: Proven experience in brand management and a challenger mindset.
The predicted salary is between 70000 - 90000 £ per year.
If you’re looking for a role where you can truly lead a brand not just manage one this is it. SERVED isn’t following the rules of the drinks category. It’s rewriting them. This is an opportunity to take the reins of a brand with cultural momentum, serious backing and the freedom to do things differently.
Why this role is different
- You lead the brand strategy, execution, team and everything in between
- You’ll shape a brand already cutting through in a crowded, traditional category
- Backed by a global drinks player but operating with the speed and mindset of a challenger
- No legacy, no red tape just opportunity
- A business that genuinely backs bold ideas
Ways of working
London, 3 days per week.
The brand
Co-founded by Ellie Goulding, SERVED has become one of the UK’s fastest-rising FMCG brands and one of the most exciting. From ready-to-drink cocktails to draught serves, SERVED sits at the intersection of premium quality and modern lifestyle. It’s built for consumers who expect more: better ingredients, better taste and brands that actually reflect how they live today. This isn’t just another drinks brand. It’s a brand with identity, attitude and cultural relevance and it’s only just getting started.
The role
This is a true brand leadership position. You’ll take full ownership of how SERVED shows up in the market and how it scales.
- Define and evolve the brand strategy as the business enters its next growth phase
- Lead bold, culturally relevant campaigns that cut through not blend in
- Build a digital-first brand ecosystem, with social and video at its core
- Turn insight into action and action into commercial impact
- Own activation across channels from disruptive launches to standout partnerships
- Be the driving force behind how the brand is seen, felt and talked about
This is not about safe hands. It’s about someone who can push the brand forward.
Who this is for
You’re likely already a successful FMCG Senior Brand Manager or Marketing Manager but you’re frustrated by slow decision making, layered approvals or playing it safe. You want more ownership. More pace. More impact.
You’ll bring:
- A track record of growing brands ideally in FMCG or similarly fast-paced categories like fashion or beauty
- A challenger mindset — you question, push, and rethink
- Strong instincts for what cuts through culturally (not just what looks good on a deck)
- Deep understanding of digital-first marketing especially TikTok, Instagram, and YouTube
- Experience building engaged audiences, not just running campaigns
- The ability to balance creativity with commercial results
- Drinks experience isn’t a must. Original thinking is.
Please note that Marvel FMCG is exclusively partnered with SERVED, any third party applications will only be shared with the relevant consultant.
Interested?
For an initial confidential conversation contact Rich Howell at . How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier. We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone. Feedback is extremely important, not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days. Responding makes us human.
Head of Marketing in Slough employer: SERVED®
Contact Detail:
SERVED® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to SERVED. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet or chat with the team, share bold ideas on how you’d elevate the brand. They’re looking for someone who can push boundaries, so don’t hold back!
✨Tip Number 3
Be ready to discuss your digital-first strategies. With SERVED's focus on social media, come prepared with examples of how you've built engaged audiences and made an impact through platforms like TikTok and Instagram.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining a brand that’s all about doing things differently.
We think you need these skills to ace Head of Marketing in Slough
Some tips for your application 🫡
Be Bold and Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show us your unique perspective and ideas. Remember, this role is all about pushing boundaries, so make sure your application reflects that.
Tailor Your Application: Make sure to customise your application for the Head of Marketing role. Highlight your relevant experience in FMCG or fast-paced categories, and showcase how your skills align with our brand's vision. We love seeing candidates who understand our mission and can contribute to our growth!
Showcase Your Digital Savvy: Since we’re all about a digital-first approach, it’s crucial to demonstrate your understanding of platforms like TikTok, Instagram, and YouTube. Share examples of how you've successfully engaged audiences online and turned insights into impactful campaigns. We want to know how you can elevate our brand in the digital space!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team at SERVED. Let’s make this happen!
How to prepare for a job interview at SERVED®
✨Know the Brand Inside Out
Before your interview, dive deep into SERVED's brand identity and its unique position in the market. Understand their products, target audience, and recent campaigns. This will not only show your genuine interest but also help you articulate how you can contribute to their bold vision.
✨Showcase Your Challenger Mindset
Prepare examples from your past experiences where you've pushed boundaries and challenged the status quo. SERVED is looking for someone who can think outside the box, so be ready to discuss how you've driven innovative marketing strategies that led to tangible results.
✨Emphasise Digital Savvy
Given the focus on building a digital-first brand ecosystem, highlight your experience with platforms like TikTok, Instagram, and YouTube. Share specific campaigns you've executed that engaged audiences and drove commercial impact, showcasing your understanding of modern marketing dynamics.
✨Be Ready to Discuss Cultural Relevance
Think about how you can connect SERVED's brand with current cultural trends. Prepare insights on what resonates with consumers today and how you can leverage that knowledge to create impactful campaigns. This will demonstrate your ability to turn insight into action, which is crucial for this role.