Sales & Activation Executive – Wholesale & Convenience (London)
Location: Waterloo, London
Role Type: Permanent / Full-Time
Start Date: ASAP
Reports to: Head of Wholesale & Convenience
Join one of the UK's most exciting FMCG growth stories.
Co-founded by Ellie Goulding in 2020, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand's growth journey.
Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink and draught cocktails, made using only the finest natural, sustainably sourced ingredients and premium spirits.
SERVED was the 2 fastest-growing RTD spirit brand in the UK in 2025 and is now stocked in over 25,000 distribution points, including Tesco, Sainsbury's, Asda, Ocado, Amazon, Spar, Dhamecha, Parfetts, Premier, Londis, Budgens, Bestway Group and Booker Group. Further major national listings are planned for 2026.
This is an opportunity to join a category-defining brand at a pivotal moment in its journey.
The Opportunity
We're looking for an ambitious Sales & Activation Executive to join our commercial team and play a key role in accelerating SERVED's growth across the wholesale and convenience channels.
This is an exciting opportunity for someone with 1-2 years of experience in FMCG, sales, field marketing or a customer-facing commercial role looking to develop their career within one of the UK's fastest-growing drinks brands.
Reporting directly to the Head of Convenience & Wholesale, you'll be responsible for executing sales activations, building relationships with retailers and wholesalers, improving visibility in depot and store environments, and helping drive incremental sales across our customer base.
The role offers significant exposure to commercial strategy and customer management and a clear pathway to national account management and broader commercial leadership opportunities as SERVED continues to grow.
What you'll be responsible for
You will help bring the SERVED brand to life across the convenience and wholesale channel, owning high-impact, customer-facing activity and helping drive revenue growth.
Your responsibilities will include:
- Own execution of depot demonstrations and sampling activity
- Build relationships with independent retailers and wholesale customers
- Identify opportunities to increase distribution, visibility and rate of sale
- Execute merchandising and POS activity across customer estates
- Monitor competitor activity and provide market insight
- Analyse activation performance and recommend improvements
- Support customer meetings, presentations and commercial projects
- Represent SERVED at trade events and customer activations
Who You Are
We're looking for:
- Minimum of 1–2 years' experience in FMCG, sales, field marketing, retail, hospitality or another customer-facing commercial role
- Excellent communication and relationship-building skills
- Strong organisational skills and attention to detail
- Commercially minded with the ability to use analytics to drive decision making
- Comfortable working independently in the field
- Highly motivated, self starter, eager to achieve success
- Confident using Excel and analysing performance data
- Passionate about working in a fast-paced and entrepreneurial environment with a can-do attitude
- Full UK driving licence desirable but not essential
What's in it for you
- To be part of one of the fastest growing and exciting businesses in the drinks industry
- Learn directly from experienced commercial leaders
- Gain real ownership from day one
- Work at the intersection of sales, brand and growth.
- Make a measurable impact on revenue
- Accelerate your commercial career in a high-performance environment
- Potential pathway into national account management roles
Package & Benefits
- Competitive base salary
- Annual bonus based on achieving annual KPIs
- 25 days holiday + public holidays
- 3% employer pension contribution, 5% optional employee contribution
- 4pm Friday finish
- Free SERVED for yourself, and product discount codes for friends and family
- Hybrid working - a minimum of 1 day per week in our London office but up to 3 days. The rest fo the time will be spent out in the field with customers or WFH
At Served we believe in having a diverse team of like-minded, enthusiastic, hard-working and skilled people that make us who we are and a fundamental part of our growth and success.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.
If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK's leading premium RTD brand then we would love to hear from you.
