Location: Field Based – London (within M25)
Head Office location: Waterloo (once a week minimum)
Travel: Fully covered by SERVED Drinks
Hours: 23 hrs/week
Salary: £1,361/month (4 weeks) base salary. Uncapped sales incentive structure could take this to ~£2,000/month
Contract Length: June 1st – August 21st.
Join one of the UK’s most exciting FMCG growth stories.
Co-founded by Ellie Goulding in 2020, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand’s growth journey.
Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink and draught cocktails, made using only the finest natural, sustainably sourced ingredients and premium spirits.
SERVED was the 2nd fastest-growing RTD spirit brand in the UK in 2025 and is now stocked in over 25,000 distribution points, including Tesco, Morrisons, Asda, Sainsbury’s, Co-op, Ocado, Amazon, Spar, Premier, Londis, Budgens, Bestway Group and Booker Group. Further major national listings are planned for 2026.
This is an opportunity to join a category-defining brand at a pivotal moment in its journey.
The Opportunity
We’re looking for an ambitious, high-potential intern to join our sales team this Summer and play a meaningful role in accelerating our wholesale growth.
This is far more than a traditional internship. It is a chance to gain front-line commercial experience inside one of the UK’s fastest-growing FMCG brands, working directly with senior leadership and seeing how a premium brand wins in the wholesale channel.
You’ll gain hands-on exposure to B2B sales, route-to-market strategy, customer engagement, field activation and commercial execution, building highly transferable skills for future careers in FMCG sales leadership, commercial strategy or entrepreneurship.
What You’ll Do
You will help bring the SERVED brand to life across the wholesale channel, owning high-impact, customer-facing activity and helping drive revenue growth.
Your responsibilities will include:
- Delivering in-depot sales presentations and sampling activations to prospective independent retail customers.
- Executing best-in-class POS merchandising, pricing and promotional visibility.
- Maximising off-shelf displays and secondary siting opportunities.
- Tracking competitor pricing, category trends and wholesaler ranging.
- Analysing sales uplift and post-activity performance.
- Supporting senior leadership on wholesale partnerships and strategic channel development.
Who This Is For
This internship is ideal for ambitious students or recent graduates looking to build careers in:
- FMCG commercial leadership
- Sales and account management
- Brand and field activation
- Retail and wholesale strategy
- Startup growth and entrepreneurship
We’re looking for someone who is:
- A highly confident communicator with strong influencing skills.
- Commercially sharp and eager to learn fast.
- Proactive, energetic and thrives in fast-paced environments.
- Highly organised with excellent attention to detail.
- Confident using Excel and commercial data.
- Passionate about consumer brands, retail and route-to-market strategy.
- Available throughout the internship period (June-September 2026)
What You’ll Gain
By the end of the internship, you will have built real-world experience in:
- Wholesale and B2B sales
- Negotiation and relationship management.
- FMCG route-to-market execution
- Commercial analytics and pricing
- Brand activation and customer conversion
- Startup go-to-market strategy
Why Join SERVED?
- Join one of the UK’s most exciting premium drinks start-ups.
- Learn directly from experienced commercial leaders.
- Gain real ownership from day one.
- Work at the intersection of sales, brand and growth.
- Make a measurable impact on revenue
- Accelerate your commercial career in a high-performance environment.
- Potential pathway into a full-time commercial role.
Package & Benefits
- Flexible working hours at London Living Wage.
- Free SERVED products for yourself.
- Product discount codes for friends and family.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.
If being part of a hugely exciting and fast-growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK’s leading premium RTD brand then we would love to hear from you.
