| Lead and deliver digital engagement activity across the South West AOR, ensuring all online output supports the regional Engagement Strategy and influences priority Main Target Audiences. In doing so, exploit relevant Army and higher formation digital campaigns, coordinating with units and higher HQs to align regional activity, maximise content opportunities, and enhance support to physical engagement and ATTRACT activity..
Manage and maintain HQ SW’s digital channels and supporting systems, overseeing content scheduling, analytics, and platform development to maximise audience reach, relevance, and positive sentiment. Conduct ongoing digital IPEE, monitoring online narratives, behavioural trends, and sentiment within the region to provide insight that informs planning and decision-making for the Engagement Branch. Produce and oversee high‑quality, effects‑based digital content, ensuring accuracy, operational security, narrative alignment, and timely dissemination in support of engagement and assurance activity. Synchronise digital messaging with regional partners, coordinating with Units, Brigades, AEG, Defence communications staff, and external stakeholders to ensure coherence and reinforce shared engagement effects. Provide digital assurance, analytics, and reporting, delivering performance metrics, effect assessments, and recommendations to SO1 Engagement and Comd JMC SW to guide evidence-based adjustments to engagement plans. Support and, where required, deliver physical engagement activity across the South West, including schools and colleges engagement, community engagement tasks, Army Engagement Group events and major regional events. Provide the associated digital wrap, including promotional campaigns, live event amplification, content capture and post-event reporting, ensuring effective integration of digital and physical activity to maximise engagement impact and deliver wider communication objectives. Represent the Engagement Branch on digital communication matters, advising commanders on digital opportunities and risks, and contributing digital expertise to wider JMC SW activity including resilience training and operational communication outputs. |
SO3 Engagement employer: Serve
Joining the team at Northwood HQ as an SO2 IWC Ops Delivery offers a unique opportunity to contribute to the mission of the IWC while enjoying a supportive work culture that values collaboration and professional growth. Employees benefit from structured development pathways, flexible working arrangements, and the chance to engage in high-level strategic operations that directly impact the Joint Force. With a commitment to excellence and a focus on employee well-being, Northwood HQ stands out as an exceptional employer for those seeking meaningful and rewarding careers in defence operations.
