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- Tasks: Lead the marketing team and drive innovative strategies in a dynamic environment.
- Company: Join a forward-thinking company focused on electrification and renewable technologies.
- Benefits: Enjoy perks like an early finish on Fridays, cycle to work scheme, and complimentary refreshments.
- Why this job: Be part of a creative team that shapes impactful marketing campaigns and engages with cutting-edge technology.
- Qualifications: Degree or equivalent experience required; strong organisational skills and copywriting expertise preferred.
- Other info: International travel may be required; collaborate with diverse teams across the organisation.
The predicted salary is between 32000 - 40000 £ per year.
Location: Watton
Salary: £40k - £50k
Duties and Responsibilities:
- Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
- Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
- Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
- Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
- Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
- Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
- Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
- Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
- Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
- Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
- Maintain and update all social media platforms and company websites with regular news and developments.
- International travel may be required.
Key Skills and Experience:
- Strong organisational and planning skills.
- Experience in an engineering or manufacturing environment is beneficial.
- Proven experience managing creative and web development projects.
- Degree or equivalent industry experience.
- Experience in copywriting technical documents.
- Solid understanding of SEO and its application in marketing strategies.
Key Stakeholders and Interfaces:
- Management Teams: Reporting and presenting the ongoing management of projects and departmental activities.
- Sales: Collaborating with sales teams to understand market trends and support the creation of content, campaigns, and materials for communicating product information to customers.
- Research & Development: Partnering with R&D on creative content for campaigns and supporting sales efforts.
- Quality Control/Assurance: Ensuring accurate document control of technical information for digital and print content.
- IT: Coordinating with IT for technical support and platform management.
- Accounts: Supporting annual departmental budgeting and overhead planning.
- External Partners: Managing communication with subcontractors and suppliers.
Benefits:
- Company pension
- Early finish on Fridays
- Cycle to work scheme
- On-site parking
- Sick pay
- Complimentary tea, coffee, milk, and fresh fruit
Sounds like something you would be interested in? Hit apply or contact Lewis Woollard direct on 01603 415 100.
Locations
Marketing Manager in Thetford, Norfolk employer: Serve Talent
Contact Detail:
Serve Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Thetford, Norfolk
✨Tip Number 1
Familiarise yourself with the latest trends in process electrification and renewable technologies. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the engineering and manufacturing sectors. Attend relevant events or join online forums to connect with potential colleagues and gain insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss your experience with managing creative and web development projects. Be ready to share specific examples of successful campaigns you've led, as this will showcase your ability to drive results in a similar role.
✨Tip Number 4
Brush up on your SEO knowledge and be prepared to discuss how you've applied it in past marketing strategies. Understanding how to optimise content for search engines is crucial for this position and will set you apart from other candidates.
We think you need these skills to ace Marketing Manager in Thetford, Norfolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in managing teams and projects. Emphasise any work you've done in engineering or manufacturing environments, as this is beneficial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's focus on process electrification and renewable technologies. Discuss how your skills align with their needs, particularly in developing marketing strategies and content creation.
Showcase Your Achievements: In your application, include specific examples of successful marketing campaigns you've led. Highlight your experience with SEO, copywriting technical documents, and any measurable outcomes from your previous roles.
Research the Company: Familiarise yourself with the company’s current marketing efforts and corporate identity. This will help you tailor your application and demonstrate your genuine interest in the position and the industry.
How to prepare for a job interview at Serve Talent
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific projects where you drove strategy and execution.
✨Demonstrate Your Industry Knowledge
Familiarise yourself with current trends in process electrification and renewable technologies. During the interview, reference these trends and how they can influence marketing strategies. This shows that you're not just a marketer but also someone who understands the industry landscape.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with various departments like Sales, Engineering, and R&D. Think of examples where you've successfully collaborated across teams. Discuss how you ensured alignment and communication among different stakeholders to achieve project goals.
✨Highlight Your Analytical Skills
The role requires evaluating marketing performance against KPIs. Be ready to talk about your experience with data analysis, reporting, and how you've used insights to drive strategic decisions. Mention any tools or methodologies you are familiar with that can aid in this process.
