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- Tasks: Lead and scale revenue across new business, retention, and expansion in a fast-growing SaaS company.
- Company: Serve First CX, an innovative customer experience platform with a strong growth mandate.
- Benefits: Competitive salary, significant OTE, and the chance to shape the company's commercial future.
- Other info: Join a dynamic team focused on high-quality pipeline and ambitious growth.
- Why this job: Directly influence growth strategy and make a lasting impact on the business.
- Qualifications: 5-10 years in B2B sales with leadership experience in SaaS or customer success.
The predicted salary is between 80000 - 95000 ÂŁ per year.
Customer Experience & Operational Intelligence SaaS | Scale‑up Phase
Location: Milton Keynes (Hybrid)
Salary: £80,000–£95,000 base
OTE: £120,000–£150,000
Reporting to: CEO
About Serve First CX
Serve First CX is a fast‑growing customer experience and operational intelligence platform helping multi‑site organisations understand what is really happening on the frontline — and act on it fast. Our AI‑powered platform brings together real‑time feedback, audits, helpdesk, mystery shopping data, and CX analytics into a single decision‑grade intelligence layer used by boards, operators, and frontline leaders. Following recent investment, we are accelerating growth across retail, hospitality, facilities management, healthcare, and franchised businesses. Founder‑led sales has delivered strong product‑market fit. The next step is building a scalable, high‑performance commercial engine. This role is central to that transition.
Why This Role Exists
This is a senior commercial leadership hire. We are looking for a hands‑on senior sales leader to own and scale revenue across new business, retention, and expansion. You will lead the Account Executive and Customer Success teams as one joined‑up commercial function, ensuring predictable delivery today while building the foundations for long‑term scale. This role is in the detail, you will coach deals, shape process, carry senior credibility in complex sales, and partner directly with the CEO on growth strategy.
What You Own
- End‑to‑End Revenue Leadership
- Own the full commercial lifecycle for new business, renewals, and expansion
- Translate company growth targets into clear, executable revenue plans
- Lead and support high‑value, complex opportunities where senior presence matters
- Be fully accountable for revenue delivery, not just reporting
- Sales & Customer Success Leadership
- Lead Account Executive and Customer Success roles as a single commercial team
- Set clear expectations, standards, and accountability across roles
- Run structured 1:1s, deal reviews, pipeline reviews, and performance sessions
- Coach teams to sell insight, value, and outcomes — not features or services
- Build a culture where Customer Success actively drives retention and growth
- Pipeline, Forecasting & Execution
- Own pipeline strategy, coverage, quality, and velocity
- Enforce strong qualification and ICP discipline
- Identify risk early and course‑correct decisively
- Produce forecasts the business genuinely trusts (commit, best case, risk)
- Maintain high CRM discipline and deal hygiene
- Deal Support & Commercial Craft
- Personally support or lead complex six‑figure deals
- Structure pilots that convert into long‑term, multi‑site rollouts
- Help sharpen discovery, value articulation, pricing, and close
- Remove blockers quickly and keep momentum high
- Process, Scale & Continuous Improvement
- Define and continuously improve sales and customer success processes
- Strengthen handovers, onboarding, and account ownership
- Improve conversion across the funnel (Discovery Pilot Rollout Expansion)
- Feed market insight back into product, pricing, and proposition
- Hiring & Scale Readiness
- Hire and onboard new Account Executives and Customer Success Managers as the business targets require
- Define what great looks like for Account Executive and Customer Success Manager roles within Serve First
- Build a culture of accountability, energy, and commercial excellence
- Lay the foundations for a scalable, repeatable revenue organisation
What Success Looks Like
- Predictable, high‑quality pipeline supporting ambitious growth
- Forecasts that leadership trusts and uses
- Strong new business wins alongside healthy retention and expansion
- Account Executives and Customer Success Managers operating as one aligned commercial team
- Clear improvements in discovery quality, deal execution, and close rates
- You are seen internally as a true revenue leader
Essential Experience Were Looking For
- 5–10+ successful years in B2B sales
- 2–4+ years leading Account Executives and/or Customer Success teams
- Strong background in SaaS, CX, data, or intelligence‑led solutions
- Proven ownership of six‑figure deals and complex pipelines
- Comfortable operating in consultative, multi‑stakeholder sales cycles
- Strong CRM discipline with credible forecasting
Desirable
- Experience supporting or closing seven‑figure enterprise or multi‑market deals
- Experience scaling a post‑investment or growth‑stage business
- Exposure to modular or multi‑solution propositions
- Experience selling into retail, hospitality, leisure, facilities, or multi‑site operators
Personal Style
- Commercially sharp and comfortable owning the number
- A strong deal coach, not a passive dashboard manager
- Calm, credible, and confident with senior stakeholders
- Decisive, structured, and action‑oriented
- Values substance over noise
Why Join Serve First CX
- Direct ownership of the commercial engine
- Recently funded with a clear growth mandate
- Genuine product‑market fit and meaningful customer outcomes
- Short sales cycles with significant expansion potential
- Influence over product direction, pricing, and proposition
- Opportunity to shape how the business grows — not just hit a target
If you want to build something properly, lead from the front, and leave a lasting commercial footprint, this role is built for that.
Senior Sales Manager employer: Serve First CX
Contact Detail:
Serve First CX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you’re genuinely interested in the role and the company’s mission.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Senior Sales Manager. Focus on your achievements and how you can drive revenue growth, as this is what they’ll be looking for.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the position and reinforces your interest in joining their team.
We think you need these skills to ace Senior Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Sales Manager. Highlight your experience in B2B sales and leading teams, especially in SaaS or customer experience sectors. We want to see how your background aligns with our growth ambitions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer experience and operational intelligence. Share specific examples of how you've driven revenue and led teams to success — we love a good story!
Showcase Your Achievements: Quantify your successes! Whether it's closing six-figure deals or improving pipeline quality, we want to see numbers that back up your claims. This helps us understand the impact you've made in previous roles and how you can do the same for us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Serve First CX!
How to prepare for a job interview at Serve First CX
✨Know Your Numbers
As a Senior Sales Manager, you'll need to demonstrate your understanding of revenue metrics and sales forecasts. Brush up on your past achievements, especially those involving six-figure deals, and be ready to discuss how you can translate company growth targets into actionable revenue plans.
✨Showcase Your Leadership Style
This role requires leading both Account Executives and Customer Success teams. Prepare to share examples of how you've successfully coached teams in the past, focusing on building a culture of accountability and energy. Highlight your experience in running structured 1:1s and deal reviews.
✨Understand the Product Inside Out
Familiarise yourself with Serve First CX's platform and its unique selling points. Be prepared to discuss how you would articulate value to potential clients and how you can help shape the product direction based on market insights. This will show your commitment to driving customer success.
✨Prepare for Complex Sales Scenarios
Given the nature of the role, expect questions about handling complex, multi-stakeholder sales cycles. Think of specific examples where you've navigated these situations successfully, and be ready to discuss how you would support or lead high-value deals at Serve First CX.