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For Companies At a Glance
- Tasks: Lead product marketing efforts, ensuring clear messaging and effective go-to-market strategies.
- Company: Join Serve First, a leader in customer experience intelligence for ambitious brands.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by shaping product narratives that resonate with customers.
- Qualifications: Experience in product marketing or sales enablement, with a strong SaaS understanding.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: UK (Milton Keynes – Hybrid potential)
Reporting to: Chief Marketing Officer
About Serve First
Serve First helps multi-site organisations understand, control, and improve customer experience and operational performance through an integrated CX intelligence platform. Our solutions span AI-powered operational audits, real-time feedback, helpdesk and service recovery, client reviews, mystery shopping, and performance analytics. We work with ambitious brands across retail, hospitality, facilities management, healthcare, and franchising who need clarity, consistency, and measurable impact at scale.
The Role:
The Product Marketing Manager will own the product narrative, packaging, and go-to market execution for Serve First's products and solutions. This is a commercial, revenue-enabling role sitting at the intersection of product, sales, and marketing. You will be responsible for turning product capability into clear, compelling, sellable offerings that resonate with our target buyers and accelerate pipeline and revenue growth. This role is not about brand awareness or generic content. It is about product clarity, differentiation, and sales effectiveness.
Key Responsibilities
- Product Positioning & Messaging
- Ensure all product messaging, packaging, and enablement is anchored to real buyer needs, pains, and commercial priorities.
- Own positioning, value propositions, and messaging for each Serve First product and solution.
- Translate complex platform capabilities into clear, buyer-focused outcomes.
- Create differentiated messaging by persona (e.g. Operations, CX, Marketing, HR, Franchise).
- Define competitive positioning against legacy CX providers.
- Productisation & Packaging
- Define product structure, tiers, and use cases (e.g. pilot rollout scale).
- Help design pricing logic, bundles, and module attachment strategies.
- Ensure every product has a clear why, who, when, and how it's sold.
- Go-To-Market Execution
- Lead product and solution launches (internal and external).
- Work with marketing to shape campaigns, landing pages, and vertical narratives.
- Ensure consistency of messaging across website, decks, proposals, and outbound.
- Sales Enablement
- Equip SDRs and AEs with the tools they need to sell confidently:
- Product one-pagers
- Use-case decks
- Demo narratives
- Objection-handling guidance
- Act as the single source of truth for product messaging and use cases.
- Partner closely with sales leadership to support pipeline acceleration.
- Define and standardise how Serve First products and solutions are explained and demoed across the sales team.
- Embed key product positioning messaging into discovery, demos, and proposals.
- Market & Customer Insight
- Be the voice of the customer.
- Gather feedback from sales calls, pilots, wins/losses, and client reviews.
- Feed insight back into messaging, packaging, and product roadmap discussions.
- Continuously refine positioning based on real market response.
- Maintain and evolve competitive positioning on products.
- Monitor competitor narratives and adjust Serve First's positioning accordingly.
- Launches
- Act as the conduit between Product, Marketing & Sales.
- Define launch narratives, target use cases, and success criteria for new products, features, or modules.
- Review post-launch performance and refine messaging based on market response.
What Success Looks Like
- Clear, consistent product messaging across all channels.
- Sales teams are confident explaining and positioning Serve First products.
- Stronger differentiation versus competitors.
- Higher module attachment and expansion opportunities.
- Feature and module adoption (shared with sales).
- Uptake of products and add-ons (shared with sales).
- Number of product specific MQLs (shared with sales).
- Fewer lost deals due to better positioning and clearer differentiation.
- Speed of updating positioning after competitor launches, pricing changes, market shifts.
Essential Skills & Experience
- Experience in Product Marketing, Solution Marketing, or Sales Enablement (B2B).
- Strong understanding of SaaS or platform-based products.
- Proven ability to translate complex products into simple, compelling value and use cases.
- Comfortable working cross-functionally with sales, product, and leadership.
- Commercial mindset with a focus on revenue impact.
Desirable
- Experience in CX, insights, SaaS, or multi-site operational platforms.
- Exposure to verticalised go-to-market strategies.
- Familiarity with enterprise or mid-market sales environments.
- CIM L6 qualification or product marketing certification e.g. PMAP.
Personal Attributes
- Clear, structured thinker who enjoys simplifying complexity.
- Confident communicator who can influence without authority.
- Customer-obsessed and evidence-led.
- Pragmatic, hands-on, and delivery focused.
- Comfortable in a fast-moving, evolving business.
- Strong stakeholder manager.
Product Marketing Manager in Milton Keynes employer: Serve First CX
Contact Detail:
Serve First CX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be clear about your value proposition and how your skills align with the role of Product Marketing Manager. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with our mission at Serve First. We want to see how you can bring clarity and differentiation to our products!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you've successfully translated complex products into compelling narratives. This will help us see your potential impact on our team.
Be Authentic: Let your personality shine through in your application. We value a customer-obsessed mindset and a hands-on approach, so share your passion for product marketing and how you’ve made a difference in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team at Serve First!
How to prepare for a job interview at Serve First CX
✨Know Your Product Inside Out
Before the interview, dive deep into Serve First's products and solutions. Understand their features, benefits, and how they stand out from competitors. This knowledge will help you articulate clear value propositions during the interview.
✨Prepare Real-World Examples
Think of specific instances where you've successfully translated complex product capabilities into compelling messaging or sales enablement tools. Be ready to share these examples to demonstrate your experience in product marketing and your ability to drive revenue.
✨Understand the Customer's Voice
Familiarise yourself with customer feedback and insights related to Serve First's offerings. Being able to discuss how you would gather and utilise this feedback to refine product positioning will show that you're customer-obsessed and evidence-led.
✨Showcase Your Cross-Functional Collaboration Skills
Since this role involves working closely with sales, product, and marketing teams, prepare to discuss how you've effectively collaborated across departments in the past. Highlight your ability to influence without authority and manage stakeholders to achieve common goals.
