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For Companies At a Glance
- Tasks: Lead product marketing strategies and ensure clear messaging for innovative solutions.
- Company: Join Serve First, a leader in customer experience intelligence.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by shaping how products are perceived and sold.
- Qualifications: Experience in product marketing or sales enablement, with a focus on SaaS.
- Other info: Dynamic team environment with a strong emphasis on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Location: UK (Milton Keynes – Hybrid potential)
Reporting to: Chief Marketing Officer
About Serve First
Serve First helps multi-site organisations understand, control, and improve customer experience and operational performance through an integrated CX intelligence platform. Our solutions span AI-powered operational audits, real-time feedback, helpdesk and service recovery, client reviews, mystery shopping, and performance analytics. We work with ambitious brands across retail, hospitality, facilities management, healthcare, and franchising who need clarity, consistency, and measurable impact at scale.
The Role:
The Product Marketing Manager will own the product narrative, packaging, and go-to-market execution for Serve First's products and solutions. This is a commercial, revenue-enabling role sitting at the intersection of product, sales, and marketing. You will be responsible for turning product capability into clear, compelling, sellable offerings that resonate with our target buyers and accelerate pipeline and revenue growth. This role is not about brand awareness or generic content; it is about product clarity, differentiation, and sales effectiveness.
Key Responsibilities
- Product Positioning & Messaging: Ensure all product messaging, packaging, and enablement is anchored to real buyer needs, pains, and commercial priorities. Own positioning, value propositions, and messaging for each Serve First product and solution. Translate complex platform capabilities into clear, buyer-focused outcomes. Create differentiated messaging by persona (e.g. Operations, CX, Marketing, HR, Franchise). Define competitive positioning against legacy CX providers.
- Productisation & Packaging: Define product structure, tiers, and use cases (e.g. pilot rollout scale). Help design pricing logic, bundles, and module attachment strategies. Ensure every product has a clear why, who, when, and how it's sold.
- Go-To-Market Execution: Lead product and solution launches (internal and external). Work with marketing to shape campaigns, landing pages, and vertical narratives. Ensure consistency of messaging across website, decks, proposals, and outbound.
- Sales Enablement: Equip SDRs and AEs with the tools they need to sell confidently: Product one-pagers, Use-case decks, Demo narratives, Objection-handling guidance. Act as the single source of truth for product messaging and use cases. Partner closely with sales leadership to support pipeline acceleration. Define and standardise how Serve First products and solutions are explained and demoed across the sales team. Embed key product positioning messaging into discovery, demos, and proposals.
- Market & Customer Insight: Be the voice of the customer. Gather feedback from sales calls, pilots, wins/losses, and client reviews. Feed insight back into messaging, packaging, and product roadmap discussions. Continuously refine positioning based on real market response. Maintain and evolve competitive positioning on products. Monitor competitor narratives and adjust Serve First's positioning accordingly.
- Launches: Act as the conduit between Product, Marketing & Sales. Define launch narratives, target use cases, and success criteria for new products, features, or modules. Review post-launch performance and refine messaging based on market response.
What Success Looks Like
- Clear, consistent product messaging across all channels.
- Sales teams are confident explaining and positioning Serve First products.
- Stronger differentiation versus competitors.
- Higher module attachment and expansion opportunities.
- Feature and module adoption (shared with sales).
- Uptake of products and add-ons (shared with sales).
- Number of product specific MQLs (shared with sales).
- Fewer lost deals due to better positioning and clearer differentiation.
- Speed of updating positioning after competitor launches, pricing changes, market shifts.
Skills & Experience
Essential: Experience in Product Marketing, Solution Marketing, or Sales Enablement (B2B). Strong understanding of SaaS or platform-based products. Proven ability to translate complex products into simple, compelling value and use cases. Comfortable working cross-functionally with sales, product, and leadership. Commercial mindset with a focus on revenue impact.
Desirable: Experience in CX, insights, SaaS, or multi-site operational platforms. Exposure to verticalised go-to-market strategies. Familiarity with enterprise or mid-market sales environments. CIM L6 qualification or product marketing certification e.g. PMA.
Personal Attributes: Clear, structured thinker who enjoys simplifying complexity. Confident communicator who can influence without authority. Customer-obsessed and evidence-led. Pragmatic, hands-on, and delivery focused. Comfortable in a fast-moving, evolving business. Strong stakeholder manager.
Product Marketing Manager in Milton Keynes employer: Serve First CX Limited
Contact Detail:
Serve First CX Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at Serve First.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your product marketing projects. This is your chance to demonstrate how you can turn complex ideas into clear, compelling narratives that resonate with buyers.
✨Tip Number 3
Prepare for interviews by understanding Serve First's products inside and out. Be ready to discuss how you would position them in the market and what strategies you'd use to drive sales. Show us you’re not just a fit for the role, but a fit for our mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Serve First team.
We think you need these skills to ace Product Marketing Manager in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with our mission at Serve First. We want to see how you can turn complex products into clear, compelling narratives!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you've successfully translated product capabilities into marketable offerings. This will help us see your commercial mindset and how you can impact revenue growth.
Be Customer-Obsessed: We love candidates who understand the importance of the customer voice. Share instances where you've gathered insights from customers or sales teams to refine product messaging. Show us how you can keep our products aligned with real buyer needs!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Serve First!
How to prepare for a job interview at Serve First CX Limited
✨Know Your Product Inside Out
Before the interview, dive deep into Serve First's products and solutions. Understand their features, benefits, and how they stand out from competitors. This knowledge will help you articulate clear, compelling value propositions during your interview.
✨Prepare Real-World Examples
Think of specific instances where you've successfully translated complex product capabilities into simple, buyer-focused outcomes. Be ready to share these examples, as they demonstrate your ability to align product messaging with customer needs.
✨Understand the Market Landscape
Familiarise yourself with the competitive landscape in the CX and SaaS space. Know who the key players are and what differentiates Serve First from them. This insight will show your commercial mindset and readiness to tackle market challenges.
✨Showcase Your Cross-Functional Skills
Be prepared to discuss how you've collaborated with sales, product, and marketing teams in the past. Highlight your experience in sales enablement and how you've equipped teams with the tools they need to succeed, as this role requires strong cross-functional collaboration.
