At a Glance
- Tasks: Lead innovative field marketing strategies and create unique experiences to drive engagement.
- Company: Join Serval, an AI-native platform transforming enterprise operations with cutting-edge technology.
- Benefits: Competitive salary, growth opportunities, and a fun, innovative culture.
- Other info: Be part of a dynamic team with the chance to experiment and push boundaries.
- Why this job: Shape the future of AI marketing in EMEA and make a real impact.
- Qualifications: 5-7 years in field marketing with strong data analysis and collaboration skills.
The predicted salary is between 59400 - 72600 £ per year.
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.
Role Overview
The opportunities that matter most are often the hardest to get in front of. As our first Field Marketing & ABM hire in EMEA, you'll partner directly with Sales to build our field motion in the region from zero: high-impact programs across segments and 1:1 ABM plays for our most strategic accounts. You'll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward. This is a build role, not a run role. There is no EMEA playbook to inherit: you'll write it. Expect increasing scope, budget, and responsibility as our European presence grows, and expect to hire behind you.
Who You Are
- Creative and opportunistic. You see an opening where others see a closed door.
- Allergic to "best practices" that produce mediocre results.
- A doer, not a delegator.
- Comfortable being first.
What You'll Do
- Define the EMEA go-to-market strategy for field programs: what we do, where we show up, and how we win across UK&I, DACH, Benelux, and the Nordics.
- Design 1:1, 1:few, and 1:many field marketing experiences that align to active opportunities and target accounts.
- Orchestrate ABM programs with Strategic accounts across channels.
- Partner with sales to understand territory priorities, account dynamics, and pipeline gaps.
- Adapt what works globally and kill what doesn't travel.
- Track impact through account engagement, pilots started, velocity, and closed-won revenue.
- Create tight feedback loops with Sales leadership on both sides of the Atlantic.
- Test unconventional tactics.
What You'll Need
- 5-7+ years experience in field, experiential, growth, or ABM marketing.
- Experience running programs across multiple European markets, not just the UK.
- Proficiency with Salesforce, Hubspot, and intent tools.
- Proven track record of running regional field programs, account-based campaigns, or growth programs.
- Strong data analysis skills.
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
- Creative thinker who can turn a vague goal into a concrete, compelling plan.
- Comfortable moving fast, experimenting, and adjusting in real time.
- Strong collaborator who earns trust with Sales quickly.
- Comfortable with 25% travel across EMEA, up to 50% seasonally.
- Based in London with the right to work in the UK.
Nice to Have
- Previous experience marketing to IT, Engineering, or Security leaders.
- Experience as an early or first marketing hire in a new region.
- Additional European languages.
What We Offer
- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
Senior Field Marketing & ABM Manager, EMEA in London employer: Serval
At Serval, we pride ourselves on being an exceptional employer that fosters a culture of innovation and ownership. As the first EMEA Recruiter, you'll have the unique opportunity to shape our recruiting strategy from the ground up in a fast-paced, supportive environment, while enjoying growth opportunities alongside our cutting-edge AI platform. With a focus on delivering an outstanding candidate experience and the backing of leading investors, Serval is committed to empowering its employees to make a meaningful impact in the world of automation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing & ABM Manager, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Serval and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Serval are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Serval on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Serval. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing & ABM Manager, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Serval. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Serval:Show us that you’ve done your homework! In your application, briefly mention what you admire about Serval’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Serval
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Serval will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Serval, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
