At a Glance
- Tasks: Lead sponsorship strategy, build relationships, and drive revenue in a dynamic sports environment.
- Company: Join a leading sports business in the heart of Manchester.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and creativity.
- Why this job: Make an impact in the sports industry while developing your strategic and negotiation skills.
- Qualifications: 4-6 years in sponsorship or marketing, strong communication, and analytical skills.
The predicted salary is between 28800 - 48000 £ per year.
Working with a leading sports business in Manchester, we are looking to recruit a Sponsorship Strategy Manager with experience across the following:
- Strategy Development: Define and implement the overarching sponsorship strategy to maximise brand exposure, engagement, and revenue, ensuring alignment with the organisation's goals and values.
- Opportunity Identification: Conduct market research and data analysis to identify and target potential new sponsors and partnership opportunities, staying updated on industry trends and competitor activities.
- Proposal and Negotiation: Develop compelling, tailored sponsorship proposals and presentations. Lead contract negotiations to secure high-value, mutually beneficial agreements and manage all legal and financial documentation.
- Relationship Management: Build, nurture, and maintain strong, long-term relationships with existing sponsors and partners, acting as the main point of contact and ensuring their needs and contracted benefits are met (e.g., branding, event activation, ticketing).
- Cross-Functional Leadership: Collaborate with internal teams (marketing, events, finance, legal, digital) to ensure seamless execution of sponsorship programs and integrated marketing campaigns, leading cross-departmental stakeholders without necessarily being their direct manager.
- Activation and Fulfilment: Coordinate the implementation and activation of all sponsor rights and benefits, ensuring high-quality delivery of all agreed-upon components.
- Performance Analysis and Reporting: Monitor, track, analyse, and report on the performance of sponsorship activities against key performance indicators (KPIs) and budgets. Use data-driven insights to provide recommendations for improvement and support renewal discussions.
- Budget Management: Manage sponsorship revenue and expenditure budgets, ensuring efficient use of resources and maximising ROI.
Required Skills and Qualifications:
- A minimum of 4–6 years of professional experience in sponsorship, partnership management, sales, or a related marketing field, with a proven track record of securing and managing significant sponsorships and delivering measurable results.
- A bachelor's degree (or equivalent experience) in Marketing, Business, Communications, or a related field is often required; a postgraduate degree can be an advantage.
- Strong negotiation, presentation, and communication skills (verbal and written).
- Excellent organisational, project management, and time management abilities, with high attention to detail.
- Strategic and creative thinking to identify opportunities and develop innovative solutions.
- Strong commercial awareness and business acumen.
- Analytical skills and proficiency in using data to drive decisions and measure ROI.
- Relationship-building and stakeholder management skills, with the ability to influence and collaborate effectively across teams.
- Proficiency with CRM software (e.g., Salesforce) and Microsoft Office Suite.
Sponsorship Strategy Manager in Manchester employer: SERV Recruitment
Join a dynamic and innovative sports business in Manchester, where we prioritise employee growth and development through a collaborative work culture that values creativity and strategic thinking. As a Sponsorship Strategy Manager, you will benefit from competitive remuneration, comprehensive training programmes, and the opportunity to work with industry leaders while making a significant impact on brand engagement and revenue generation.
StudySmarter Expert Advice🤫
We think this is how you could land Sponsorship Strategy Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes in sponsorship strategy. Bring examples of your work, like proposals or reports, to demonstrate your expertise and creativity.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the conversation that excited you. It keeps you fresh in their minds!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly helps us keep track of your application. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Sponsorship Strategy Manager in Manchester
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your relevant experience in sponsorship and partnership management. We want to see how you've successfully secured and managed significant sponsorships in the past, so don’t hold back!
Tailor Your Application:Customise your CV and cover letter to align with the job description. Use keywords from the listing to demonstrate that you understand what we’re looking for and how you fit into our vision.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured documents that are easy to read, so avoid fluff and get straight to the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at SERV Recruitment
✨Know Your Sponsorship Strategy
Before the interview, dive deep into the company's current sponsorship strategy. Understand their goals, values, and recent partnerships. This will help you align your experience with what they’re looking for and show that you’re genuinely interested in their approach.
✨Showcase Your Negotiation Skills
Prepare specific examples of successful negotiations you've led in the past. Be ready to discuss how you tailored proposals to meet sponsors' needs and how you navigated challenges during contract discussions. This will demonstrate your ability to secure high-value agreements.
✨Highlight Cross-Functional Collaboration
Think of instances where you’ve worked with different teams to achieve a common goal. Be prepared to share how you managed relationships across departments like marketing, finance, and legal, as this role requires strong cross-functional leadership skills.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators (KPIs) relevant to sponsorships. Be ready to discuss how you’ve used data analysis to drive decisions and improve sponsorship performance in your previous roles. This will showcase your analytical skills and commercial awareness.
