Web3 Social Media Manager

Web3 Social Media Manager role at Serotonin

Base pay range: $65,000.00/yr $105,000.00/yr

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle challenges by building the next generation of products, services, and experiences.

About The Role

• Reports to the Director of Social and is responsible for overseeing assigned clients’ daily social media output.
• Ability to write in multiple voices, from newsy/informative to humorous and lighthearted, tailoring messaging across platforms in line with client branding.
• Maintain a consistent understanding and strong pulse of current events within the web3 ecosystem.
• Work cross‑functionally with PR, events, community, marketing, and growth to ensure content remains consistent and aligned for deepest impact.
• Leverage data and social media marketing tools to analyze weak areas and grow internal Serotonin and client brands.

Responsibilities

• Manage the social media strategy, operations, and execution for 3‑5 Serotonin clients.
• Collaborate with senior social leaders, the Senior Director of Content and Social, and Marketing Directors to develop social strategy and ideate new opportunities.
• Create and maintain account management systems to operationalize scheduling, posting, and replying.
• Plan and execute owned marketing campaigns with PR, Content, and Growth teams.
• Strategize, operate, and execute other social media activities such as Twitter Spaces, AMAs, giveaways, and growth campaigns.
• Stay on top of technology trends and announcements across the web3 ecosystem.

Requirements

• 3+ years of experience in a social media role creating copy and content, ideally within an agency setting.
• Experience overseeing and launching social media campaigns (crypto ecosystem bonus).
• Excellent written, verbal, and strategic communication skills.
• Strong client relations and collaboration skills.
• Ability to inspire, motivate, and positively influence team members from all walks of life to be successful.
• Desire to thrive in a fast‑paced, agency environment within web3.
• Strong understanding of the web3/crypto space and affiliation with an on‑chain community.

Benefits

• Competitive Salary
• Remote Work
• Flexible PTO
• Maternity/Paternity Leave

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation for this role will be commensurate with experience and qualifications, including years of relevant experience, skill set, and market considerations.