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- Tasks: Drive performance marketing strategies to maximise ROAS and enhance member value.
- Company: Join Sermo, a global leader in physician engagement and healthcare insights.
- Benefits: Enjoy a competitive salary, hybrid working, private health insurance, and 25 days holiday.
- Why this job: Make a real impact in healthcare while collaborating with a dynamic team.
- Qualifications: 7+ years in performance marketing with strong analytical skills and hands-on experience.
- Other info: Thriving environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
500+ employees, 9 countries, and 1 mission - to amplify the voice of physicians globally. Helping unite physicians across the world to support better patient outcomes — and even save lives — is an incredible feeling.
What we’re about:
- Community: with 20+ years of tradition and innovation, our team has built the world’s largest online community of 1.3M medical professionals and a trusted network of leading industry partners - and we’re growing every day.
- Innovation: our tech-first approach to the conventional worlds of physician engagement and rapid healthcare insights powers our ability to improve workflows in unique ways.
- Collaboration: making an impact in healthcare is serious work, but that doesn’t mean we can’t have a good time while we’re at it. We laugh together, we don’t take ourselves too seriously, and we’re always trying to make our customers crack a smile.
About the Role
The Member Acquisition team at Sermo is looking for a highly analytical Performance Marketing Strategist who combines deep paid media expertise with strong data analysis and strategic decision making. You’ll play a critical role in improving ROAS and guiding smarter acquisition and retention investments, raising the ceiling on our ad programs. You’re hands-on enough to understand the specifics of digital campaigns, but your real strength is using data to answer business questions. You can dig into seasonality, demand cycles, pacing models, and performance trends — and translate them into clear recommendations. You’re comfortable working closely with engineering, sales, and agency teams, and you know how to connect marketing performance to revenue and member value. This is a strategic role for someone who enjoys owning analysis, shaping decisions, and driving measurable business impact. You should be able to operate independently without relying heavily on senior analysts interpreting numbers for you.
Responsibilities
- Drive planning and performance efforts across paid search, paid social, display, and other paid channels to maximize ROAS and member value.
- Analyze seasonality, demand cycles, quarterly shifts, and pacing patterns to inform smarter budget distribution and long-term planning.
- Partner with data analysts and commercial stakeholders to forecast the value of new members and model the revenue impact of marketing investments.
- Help shape forecasting models that predict conversion quality and long-term value contributing to data informed planning.
- Use data and performance insights to answer core business questions and support high value decisions.
- Work alongside the analytics team to develop clear dashboards, reporting, and insights that highlight opportunities, risks, and next steps for budget and performance improvement.
- Collaborate with dev/engineering teams to ensure accurate tracking including GTM setup, event configuration, and performance tag management.
- Collaborate with external agencies ensuring strategic alignment, accuracy in reporting, and strong performance delivery.
- Identify opportunities to test new channels, audience strategies, bidding approaches, and technologies to improve acquisition and retention.
Requirements
- 7+ years of experience in performance or growth marketing with proven experience in using data to guide investment decisions, manage budgets, and accelerate user acquisition and retention.
- Hands-on experience with major advertising platforms including Google Ads, Meta Ads Manager, LinkedIn, and programmatic DSPs.
- Strong analytical and problem-solving skills with the ability to independently generate insights and make clear recommendations.
- Strong understanding of attribution models and conversion signal performance, including Google Tag Manager, event configuration, and platform APIs.
- Comfortable working with spreadsheets, dashboards, and forecasting tools to drive revenue facing decisions.
- Experienced in managing workflows and communication across teams and third-party partners, setting expectations and driving aligned execution.
- Ability to thrive in a fast growth environment with ownership, initiative, and a focus on measurable results.
- Healthcare experience or familiarity with marketing to doctors is preferred.
What you’ll receive in return…
- Competitive salary
- Hybrid working
- Dynamic, high growth and challenging international environment
- Life assurance and income protection
- Private health insurance
- 25 days holiday plus bank holidays
- Gym membership
- And more!
About Sermo
Sermo is a global social platform for physicians that fosters impactful peer-to-peer collaboration & discussions through meaningful insights, data, and trends. It is the most trusted global platform for physicians with over 800,000 fully verified and licensed physicians across 150 countries. The platform enables doctors to anonymously talk real-world medicine, review treatment options via our proprietary Drug Ratings platform, collectively solve patient cases, and earn honorarium from surveys. Through Sermo’s unique community, pharmaceutical and healthcare partners can drive physician awareness and gain deep understanding of brand perceptions to benefit the medical community at large.
Senior Performance Marketing Strategist employer: Sermo
Contact Detail:
Sermo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best performance marketing campaigns. Use data visualisations to showcase your analytical prowess and how you’ve driven results. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s mission and values. Be ready to discuss how your experience aligns with their goals, especially around improving patient outcomes. Tailor your responses to show you’re not just a fit for the role, but for the team culture too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission to amplify the voice of physicians globally. Let’s make an impact together!
We think you need these skills to ace Senior Performance Marketing Strategist
Some tips for your application 🫡
Show Your Analytical Side: We want to see how you think! Use your application to showcase your analytical skills. Share examples of how you've used data to drive marketing decisions in the past. This is your chance to shine!
Tailor Your Application: Make sure to customise your application for the Senior Performance Marketing Strategist role. Highlight your experience with paid media and data analysis, and connect it to our mission of improving healthcare outcomes. We love a personal touch!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity and brevity. Make your points clear and avoid jargon unless it's relevant. Remember, we’re looking for someone who can communicate effectively!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Sermo!
How to prepare for a job interview at Sermo
✨Know Your Numbers
As a Senior Performance Marketing Strategist, you'll need to demonstrate your analytical prowess. Brush up on key metrics like ROAS, conversion rates, and seasonality trends. Be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Hands-On Experience
This role requires a hands-on approach with major advertising platforms. Prepare examples of campaigns you've managed on Google Ads, Meta Ads Manager, or LinkedIn. Highlight specific strategies you implemented and the results achieved to show your direct impact.
✨Collaboration is Key
You'll be working closely with various teams, so emphasise your collaborative skills. Think of instances where you've partnered with data analysts or engineering teams to achieve a common goal. This will show that you're not just a lone wolf but a team player.
✨Be Ready to Discuss Innovation
Sermo values innovation, so come prepared with ideas on how to test new channels or audience strategies. Share any experiences where you’ve successfully implemented innovative solutions in your previous roles, especially in fast-paced environments.
