At a Glance
- Tasks: Lead digital growth strategies for eco-friendly brands and drive impactful marketing campaigns.
- Company: Join a mission-driven company focused on sustainability and social impact.
- Benefits: Competitive salary, flexible working hours, and the chance to make a difference.
- Other info: Dynamic role with opportunities to work across two innovative brands.
- Why this job: Be part of a team that combines business with purpose and tackles climate change.
- Qualifications: 3-5 years in growth marketing, strong analytical skills, and experience with digital platforms.
The predicted salary is between 36000 - 60000 £ per year.
About Us
At Old Spike and Serious Tissues, we believe business should be a force for good.
- Serious Tissues is a fast-growing, eco household goods brand tackling the climate crisis one roll at a time. We make everyday essentials — like toilet paper, kitchen roll and tissues — that are 100% recycled, plastic-free, and doing more good than harm.
- Old Spike is a specialty coffee roastery and social enterprise helping people experiencing homelessness into meaningful employment. Through our cafés, wholesale coffee, and ecommerce platform, we bring mission-led coffee to thousands of customers every day.
Together, we’re building better businesses that scale impact without compromising on quality. We’re now looking for a Growth Marketing Manager to help us take both brands to the next level.
The Role
As our Growth Marketing Manager, you’ll lead and execute digital growth strategies across both brands — spanning acquisition, retention, conversion optimisation, and performance reporting. From paid campaigns and lifecycle marketing to CRO and analytics, you’ll be the person connecting the dots between strategy, execution, and results.
You’ll work directly with the leadership team, external creatives, and paid media freelancers (where needed) to build scalable growth engines that don’t just drive short-term sales — but long-term value.
This is a hands-on, high-impact role for someone who’s analytical, entrepreneurial, and mission-aligned. You’ll split your time and priorities between two very different but complementary brands — and help build marketing systems that can scale.
What You’ll Be Doing
Acquisition & Paid Media
- Plan, launch, and optimise paid campaigns across Meta, Google, and other channels
- Test new platforms (TikTok, YouTube, affiliates, etc.) to identify growth opportunities
- Manage budgets, track ROAS, and build structured test-and-learn frameworks
Lifecycle Marketing & CRM
- Own email marketing strategy (acquisition, retention, winback, newsletters)
- Build automated flows and segmentation strategies to increase LTV
- Work closely with our ecomm team to optimise Shopify customer journeys
Website & Conversion Optimisation
- Work with Shopify to monitor and improve website performance, navigation, and conversion
- Own website updates and optimisations
- Collaborate with developers or freelancers on A/B tests and UX changes
- Track and improve SEO rankings and organic traffic across both brands
Analytics & Reporting
- Create dashboards and regular performance reports across all key channels
- Set KPIs and benchmarks for growth performance
- Use data to make informed decisions and shape future growth strategy
What We’re Looking For
- 3–5 years experience in a growth or performance role
- Proven ability to drive revenue growth through paid and owned channels
- Confident managing Meta & Google Ads and interpreting performance data
- Experience using Shopify, Klaviyo and GA4 - ideally high level in Klaviyo
- Strong analytical skills — able to turn data into clear, actionable insights
- Self-starter who can manage multiple projects independently
- Excellent communication and collaboration skills
- Comfortable working across two brands with different tones and audiences
Nice to Have
- Experience in D2C, FMCG, or e-commerce brands
- Familiarity with CRO tools
- Interest in social enterprise, sustainability, or ethical consumer goods
- Experience briefing and managing creatives or agencies
Growth Marketing Manager employer: Serious Tissues
At Old Spike and Serious Tissues, we pride ourselves on being an employer that champions social impact and sustainability. Our vibrant work culture fosters collaboration and innovation, providing employees with ample opportunities for personal and professional growth while contributing to meaningful causes. Located in a dynamic environment, we offer a unique chance to be part of two mission-driven brands that not only prioritise quality but also strive to make a positive difference in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Serious Tissues and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Serious Tissues are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Serious Tissues on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Serious Tissues. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Serious Tissues. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Serious Tissues:Show us that you’ve done your homework! In your application, briefly mention what you admire about Serious Tissues’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Serious Tissues
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Serious Tissues will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Serious Tissues, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
